The State of #Blogging 2016 - infographic

As another year of blogging has come and gone, the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken advantage by business this year.

Let's take a look at what the blogosphere looks like today, in the following infographic which comes courtesy of Blogging.Org.

Key Takeaway:

“Blogging has completely changed the way content is created on the internet and the way brands continue to connect with their audience. While many facets of the industry will continue to change, the core basics of blogging are going to still be in play and matter most.

To continually find success with blogging you need to create content that provides value to your audience, while also making sure it's better than your competition. At the same time, it's also important to put in the time, work and effort to make sure you are promoting your blog content effectively.”

Top image: Depositphotos

21 Sentences You Should Never Include in an Email for Any Reason (infographic)

Whether you’re planning to email a top influencer about a collaboration idea or thinking of sending a pitch email to an Angel investor, there’s one important thing you have to keep in mind and that is: these people are very wise on how they spend their time.

They won’t spend the whole day reading and replying to all the emails they’ve received. They have more important things to do. So how do you make them read and reply to your email? Just keep it short, simple and professional.

To help you with your email struggle and save you from any embarrassment, here’s a quick guide made with Visme on the top 21 sentences you should never (ever!) mention in an email.

4 Steps to Unlocking the Real Power of Marketing Personalization (infographic)

Marketing personalization is an important issue for brands online. It’s not being effectively addressed by brands. Though many companies understand the need to engage web users in a personalized way, neither consumers nor marketers feel this is happening. 74% of web users say sites aren’t designed for their needs, 72% reject impersonal, one-size-fits-all marketing, and 58% say companies should tailor their discount offers to the individual shopper. Marketers are aware of the desire for personalization, but 60% acknowledge the issue is a struggle for their organization.

Clearly, brands are not personalizing their web experience in the way consumers want.

To overcome this challenge the team at MDG Advertising has compiled some of its most effective solutions in an infographic: "4 Steps to Unlocking the Real Power of Marketing Personalization".
Solutions include the following:

1. Smart vs dumb tactics: Sending the consumer email messages based on their actions results in a click rate three times greater and an open rate two times greater than tactics that limit the personalization to the consumer’s name.

2. Single view of the consumer: Web users appreciate high-quality shopping experiences with relevant ads and new product offerings. Deliver this experience with detailed and current consumer profiles.

3. Data and systems: Over 50% of marketers that don’t provide personalized web experiences report that they don’t have the technology or the data to do so. Learn how to invest wisely.

4. Transparency and security: Though consumers want web experiences tailored to their needs, they’re concerned about data security. You can alleviate worries with transparency on how data will be used.

View the infographic to learn more!

Instagram, Snapchat, Facebook Twitter, Pinterest — 2016 #SocialMedia Highlights (Infographic)

2016 was jam-packed with social media news and tech developments. From the launch of Snapchat Memories to the 360 Facebook Photos, there was plenty to talk (and blog!) about.

Here's an infographic-timeline, prepared by Adaptly, that scratches the surface of many social media happenings that graced our social feeds and blog posts in 2016.

50 Features Your Small Business Website Should Have (infographic)

There is no question that internet has significantly changed the dynamics of the corporate realm. Now businesses need to firmly establish an online visibility, provide adequate and relevant information and keep their target audiences consistently engaged. Customers today prefer faster methods of shopping, judging the worth of a business by the kind of information it provides.

Having a website that accurately not only represents and promotes your brand and business but also be interesting enough so it supports a decent conversion rate has become more important than it ever was before.

Here are some tips, in an infographic from 99medialab, that you can use to make your business website stand out more.

Social Media Trends You Need To Know In 2017 (infographic)

What's Trending? Social Media Itself!

Although there is a lot of uncertainty going into 2017, one area in which analysts remain consistently bullish is the world of social media. With an astonishing percentage of young adults using Snapchat and other platforms, there's no surprise that advertisers want to capitalize upon the traffic. Although Snapchat's filters certainly cost a pretty penny for the company, the high amount of users undoubtedly makes up for it.

Paid advertising has been skyrocketing within the past few years, which comes as no surprise to many marketing departments. Social media—and its legions of influencers—have changed the way the game is played. Another game changer happens to be Instagram, which has skillfully created a Stories feature that rivals Snapchat's own. Giving rise to a lot of buzz about AI—and its implications for the world of social media—these moves have grabbed the attention of many people inside and outside of the industry. With new features that can even track a social media user's mood, companies stand poised to learn more about their customers than ever before. And, when it comes to marketing, knowledge is truly power. As we move through 2017, this power will be unleashed in full force.

Here are six key trends, complied by sproutsocial, marketers should keep an eye on in 2017.

How The Internet Revolutionized Offline Retail - infographic

Year after year, the command of retail continues to interest customers. Although numerous consumers are now taking advantage of online deals, the experience a shopper has when they have the product in person is still highly influential. Studies show that 25% of consumers purchase a product or service after they have searched locally. In fact, 18% of these purchases are made within one day according to the infographic below from Store Traffic.

Nonetheless, the influence the internet has over shoppers is intriguing. This can be seen both in the way customers shop and how businesses operate. The landscape of retail has drastically changed. This graphic gives us a summary of how, since its inception, the internet has continued to dominate the shopping experience. It highlights the importance of innovation – if your business does not have at least one digital element in it, you may be left behind!

Emerging trends such as the Internet of Things will help to shape the future of retail. Soon, simply having a company website will not be enough. Without social media channels, many businesses are failing to connect with a large portion of the population. Want more details? Keep reading the infographic below for more!

Do you think the internet has effected retail in a good way or a bad way? Let us know your thoughts below!

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