Millennials and Your Website How to Make Your Domain a Magnet to Gen Y

Millennials are often the punchline of a bad joke. The “Me Generation” is spoiled and entitled — the list of eye-rolling insults from older adults is virtually endless. But any company, group or political party that doesn't take this generation seriously is making a monumental mistake. Millennials, no matter what you think of them, are the largest eligible voting base in many developed and developing countries and now hold more purchasing power than any other generation. For better or worse, they are the future of the economy.

Millennials (also called Gen Y) also don't shop like their Gen X and Boomer predecessors:

• Millennials are less compelled by traditional advertising (less that one percent polled said an ad makes them trust a brand more, according to Forbes)
• They spend more time reading reviews and researching products before buying
• Change in wealth won't likely affect millennial buying habits (when baby boomers retire)
• They engage with brands on social networks
• Millennials are extremely brand loyal (Apple vs. Android, for example)

Millennials and Your Website

The question isn't how millennials view your website (or any website) but if they visit your site at all. With every type of medium blasting them with information, millennials are looking for the essential details when visiting most websites today. For example, a restaurant's website needs nothing more than location, hours, menus and specials. Anything more is just noise to the average young reader.

But millennials are still heavily involved with websites that offer editorial content. Everything from Buzzfeed and Gawker to Medium and Vox see millions of page views from millennials every month. Even to a generation with a shorter attention span, good content matters.

What You Can Do

A restaurant menu isn't thrilling content, but that restaurant can produce a great food blog. Brands are connecting with potential customers through editorial content all the time. Whether it's outdoor retailer REI and its blog about national parks and great hiking or Amway and its blog about makeup and cosmetics, a blog can be a powerful tool to reach millennials. Start a blog about your industry and find contributing writers to give it life and diversity. The key is to not over-promote your own brand or make it too heavy handed. Remember that if people are reading the blog, that means they're on your site — it's a win.

Millennials are also more involved with brands on social media, and there's an opportunity to connect your website through your social media channels. Every time you or a contributing writer publishes a blog post, post the link to your social media channels. Use social media for your customer service and have a series of FAQs and tutorials on your website. The key is to stay engaged with a millennial audience on all possible channels and use your website when appropriate.

Above All, Be Genuine

If millennial consumers have a super power, it's the ability to spot a fake. Social media and editorial copy that is salesy or overdone with brand promotion will be discarded faster than MySpace. If your product and brand are good and your content is from the heart (it sounds corny but it's true), then millennials will want what you have to offer. But if your pitch is fake and forced, your website will be a wasteland to the largest purchasing generation in the country.

Bonus infographic:

The Psychology of Successfully Marketing to Millennials

Click image to enlarge.
Infographic courtesy of: USC.
Top image credit: bigstock

The State of Search Marketing 2016 [Infographic]

Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is it now easier or more difficult for brands to rank on one of the Internet's most powerful and potent publicity platforms?

Lets find out.

Infographic courtesy of JBH marketingSmart Insights and Similarweb.
Key Takeaways:

1. Last year, mobile generated more traffic than desktop search on both Google and Yahoo, with Bing also upping its share. However, SimilarWeb has found that visit duration among mobile users is actually decreasing.

Furthermore, the way in which mobile users access search information immediately while on-the-go means they spend less time browsing results, visit fewer pages and bounce more frequently than those on desktop do.

2. Several brands and businesses are determined to achieve a prominent SERP position by getting their pages to rank organically. But according to MozCast, there are a number of other ways to appear prominently on SERP, the most prevalent of which include: AdWords, Reviews and images.

3. Due to the rise in mobile search traffic and to create a more seamless experience across all devices, Google removed text ads from the right hand side of the SERPs. But what impact has it had on non-brand ad traffic? Well, MerkleInc analysis shows top-of-the-page ads are driving a higher share of clicks, whereas bottom-of-the-page ads are driving more impressions. However, CPCs have remained constant throughout.

Crazy Things Happens in One Second of the Internet - infographic

Have you ever thought, “What is the importance of one second?” Doesn’t seem that important, right? You blink your eye and poof!! It’s gone. That’s true normally, but when it comes to the World Wide Web, one second is extremely crucial as a lot of crazy data flows through it in the blink of an eye. 

If the servers of Amazon, Flipkart or any other e-commerce giant stay down even for a second, it results in a loss of hundreds of thousands of dollars. 

Don’t believe it, here is a fact that’ll blow your mind. In 2014, Amazon’s site was down for a mere 49 minutes and the company lost $4.8 million. Crazy, right? 

So, now allow us to explain you the value of a second on Internet. Here are some crazy facts that will make you look at the tiniest measure of time in a new light:

• Amazon and eBay get approximately $3400 and $680 worth of transactions within a second. Also, Amazon ships around 35 items in a second 
• 2,488,887 e-mails get sent within a second on the internet 
• 22 new WordPress posts are made 
• 1160 Tumblr posts are made 
• 54,319 Google searches are made by people across the globe in a second
• 122,373 videos are viewed on YouTube 
• 2121 Skype Calls are made 
• 23 Uber rides are booked 
• 486,111 WhatsApp messages are sent 
• 6 new Facebook profiles are created per second 
• 469,445 likes are made on Facebook per second 
• Twitterati makes about 7203 tweets per second 
• 4745 people share their dog/cat filtered snaps on snapchat in a second 
• 721 people Instagram their food in a second 
• 28,935 people like other people’s food on Instagram within a second 

This is what a second feels like on internet. Never felt like such a small amount of time can be so big in terms of data flow on the web, right? Well, the more you know the better. A second might seem like a blink of an eye, but a lot happens in a second. 

To know more about the importance of one second, check out this amazing infographic developed by Unboxing Deals below and share it with your friends. 

Is Marketing Technology Hurting More Than Helping? [Infographic]

Marketing technology is helping us do our jobs like never before. We can publish more targeted content to more specific audiences. We deliver messages during more opportune moments. And we better understand the impact of our programs.

In fact, marketing technology is helping so much that the number of solutions has grown from around 100 to over 3,800 in just five years.

But often when you solve one problem, you create a new one. Marketing technology is no exception.

Many of the digital marketing solutions we rely on demand a steady flow of fresh, high-quality content, stories and images. Because they aren’t connected to a common content source, and have unique content requirements, marketers are spending more and more of their precious time searching, formatting and distributing content to a growing number of platforms.

The situation isn’t likely to improve any time soon. The lifecycle of new marketing content keeps getting shorter all the time, so we are having to produce more content all the time.

So how did we get here and, more importantly, what do we do about it. This infographic from WebDAMtells the story.

SocialMedia Marketing Get More Likes On Facebook - infographic

To build a successful fan base on Facebook you need to attract a relevant audience and build engaging content.

This infographic, created by Razorsocial, outlines some tools you can use to help you build that presence. Of course, you’ll probably only need one or two of the tools but it’s useful to know them all.

Advertising tools:
Investing in social media ads can be extremely effective these 4 tools can give you the extra boost you need.

Image and video creation tools:
Images and videos drive more likes and shares which will help grow likes. Here are some content creation tools/mobile apps for social media marketers.

Discover more engagement apps, content discovery, management and analytic tools in this graphic.

Social Media Marketing Tips: How to Use Facebook Audience Insights to Unlock Buyer Personas [INFOGRAPHIC]

“Facebook Audience Insights can help you create a strong buyer persona using your established customer list, fans of your business, or a few simple details about your ideal customer. You can then use this data to create great products and services, improve the products and services you already offer, optimize your landing pages, tailor your content, create ad campaigns, and much more. Using buyer personas is a surefire way to help you improve customer retention and increase customer acquisition.”
The below infographic from Salesforce, takes a closer look at how businesses can use facebook to learn about their audiences and reach them more effectively.

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