History, Trends and Tips: The State of Blogging Industry - #infographic

Blogging has taken the world by storm, with thousands of people all over the world picking up their laptops and starting a blog. With lifestyle, fashion, travel, food, reviews, personal, pets and tons more, you would be hard pushed to find a subject matter that hasn’t been blogged about!

For those who don’t know, a blog is essentially an online diary, where people are able to write about what they want and share it with the rest of the world, often accompanied by videos or images. Many people will use a blog as a place to express themselves and talk about something that they are passionate about.

Take a look at this infographic from WebsiteBuilder to discover more about the blogging industry.

The infographic below will take you step by step through the best ways to create a blog, from picking out the blogging platform that suits you to explaining the many reasons why blogging is now a good idea, for example for businesses they can promote brand awareness, increase SEO and generate more sales.

It will also show you how to write the perfect blog post, ideal for beginners, and how to share these posts with potential followers on social media.

Blogging is a great way to find like-minded people and even, in the long run, earn a decent amount of money. 

But how do you get started? There are many platforms out there, that advertise themselves as the best blogging platform, but the best way to start is to read our guide on the subject.

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Speak Up: Have a More Productive Day With The Help Of Voice Assistants - #infographic

If you’re hesitant to use a voice assistant—and think this technology is just for Millennials—think again. One survey found that people used voice assistants for three primary reasons: Because they’re fast, because they read answers back to people, and because people don’t have to type. From the most basic tasks to more complex ones, voice assistants can help you get tackle your to-do list, stay on top of travel details, and keep you accountable. Check out the infographic below to learn how you can boost your productivity with a voice assistant and how Apple’s Siri, Amazon’s Alexa, Google’s Assistant, and Microsoft’s Cortana stack up.

Speak Up: Have a More Productive Day With The Help Of Voice Assistants - #infographic

Infographic Source: Cafe Quill

The State of Influencer Marketing What Every Brand Needs to Know infographic 

If you’ve ever scrolled through an Instagram feed, it’s likely that you’ve witnessed the power of influencer marketing. Today, more than two-thirds of businesses say they’re running some type of influencer strategy to boost engagement and reach target audiences. Despite the popularity of influencer campaigns, measuring their success can be difficult. Plus, factoring influencers’ compensation into your marketing budget can present challenges. 

So, what should marketers know about influencer marketing? What data points and other metrics are essential when determining influencer success? How should brands compensate their brand ambassadors? MDG Advertising’s new infographic answers these pressing questions.

Currently, brands are using easily accessible metrics to gauge success, including engagement, traffic, and sales. However, brands increasingly want ways to determine audience reach and reaction, which could help them further boost their influencer strategies. Because influencer marketing is a relatively new area of brand promotion, it’s likely that measurement tools will become more in-depth over time. 

Of course, a great influencer campaign starts with high-quality content. The infographic below sheds light on what types of posts perform best, along with the most effective platforms. You’ll also find out how to compensate influencers, whether it’s pay per post or through free products. 

Whether your brand is solidly committed to an influencer program or just testing the waters, knowing how to approach and pay for influencer content is key. Check out the full infographic to learn how influencer marketing can boost your brand’s promotional efforts.

Social Video Marketing Tips for Small Business infographic

When it comes to online marketing, video has reigned supreme for quite a while with no indication as to being dethroned anytime soon. The facts and stats are undeniable; video is simply an effective, cost-efficient way of promoting all kinds of content. 

The world of online marketing both sets and follows trends in almost equal measure. For example, it is undeniable that people have shorter attention spans for consuming content now than ever before. 

As such, short, on-the-point videos are the most effective in not only making sure that potential consumers and other interested users will watch your content but also that they will take a liking to your brand and the services or products that you offer.

On the other hand, social video marketing can also create trends. It should be obvious to anyone in and outside the industry that successful campaigns, for example, breed copycats in the hundreds as they see just how positive people react to them.

Of course, choosing exactly how to deliver your content can also be a challenge. Short videos, for instance, are fantastic for many types of content but they are not great for everything. If you are an already-established brand, for example, then a longer demonstration video of at least a couple of minutes is actually the most beneficial.

On the other hand, if you are simply looking to showcase some customer testimonials, you are much better off with incredibly short videos of 30 seconds or less. That way, you can capture the attention of your intended audience without being overbearing.

This information and a lot more has been compiled into a neat infographic by Filmora who are keen on helping you understand why video is the best choice to promote your business.

Social Video Marketing Tips for Small Business [infographic]

Make Working from Home Work for You infographic

Letting employees work from home is an easy perk for businesses to offer—but it can come with its own challenges. The good news is that with a few simple steps, employees can maintain or even improve upon their productivity. Creating a designated workspace that is comfortable and organized is the first step in making working from home a successful endeavor. Other important aspects include making—and sticking to—a daily schedule, taking lunch and snack breaks, and getting out of the house occasionally to refresh the mind.

Make Working from Home Work for You - #infographic

Infographic Source: penningtoncreative

55 Interesting Facts You May Not Know About Google infographic

The name Google is derived from a game called googol meaning the number represented by numeral one and then followed by some 100 zeros. The concept was developed by two gentlemen Larry and Sergey in their mission to organize unlimited amount of information on the web. These two gentlemen went ahead to register on September 15, 1997.

Google is the leading global search engine. However, besides this basic information, there are loads of least known facts about this huge company. Below is a list of facts that you probably didn’t know about Google.

55 Interesting Facts You May Not Know About Google - #infographic

Infographic Source: bargainfox

8 Ways To Create Content That Creates Customers Infographic

Content marketing is powerful. But most of us only focus on creating content that drives brand awareness. That’s a big mistake. What’s the point of attracting people to your business if you don’t give them a reason to buy from you? That’s where “content that converts” comes in. Content that converts is designed to turn casual readers into high-ticket sales.

8 Ways To Create Content That Creates Customers - #Infographic