You know Google Analytics is powerful, but do you really know how to use it? Chances are you don’t… 80% of retailers are using Google Analytics incorrectly.

Looking at reports isn't enough. You have to take the data from Google Analytics and make adjustments to your site to get more visitors and conversions. So, how can you use it to improve your marketing? Well, quicksprout has created an infographic that will walk you through the steps you need to take.


At the inception of Google, its algorithm was based on the concept of "link popularity." This means that websites were ranked based upon how many other sites link to it. However, Google later realized that people try to manipulate its algorithm by purchasing links and using other spam techniques. Google then established the Web Spam Team to specifically deal with spam that are included within the search engine's results. The team quickly began changing the algorithms with new updates by adding multiple off-page SEO factors for better results.

Until now, Google has regularly launched spam updates like Panda, Penguin, Hummingbird, Pigeon, Pirate, and so on. All of these updates were designed with unique qualities for controlling web spam and killing traditional link building techniques. At this time, Google only values "quality backlinks" when creating website search rankings. While it may be easy to read, making high-quality backlinks isn't always an easy task.

The below infographic will help you learn more about how Google handles its search rankings to help boost your website's online presence. As you maintain your social media profile, remember that Google checks the website link profile to find out whether you're keeping good or bad online neighbors. But, how can you effectively maintain a high- quality website life profile? What factors will have an effect on your link profile's quality? No worries, I've dished out all of the essential details and you'll just need to read through thoroughly.

Off-page SEO factors may have changed drastically in the last five years, but if you follow the footprints as mentioned in the below infographic, then you can be sure that your website will keep on rising and never be penalized by new Google spam updates. This infographic was researched and designed by Shane Barker. If you have any further questions, feel free to comment. And, don't forget to share with your colleagues and friends if you enjoy!

Author bio:

Shane Barker is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list celebrities.


In order for search engines to make themselves as user friendly as possible (they are business too, after all), they are constantly updating their search algorithms. Personally posting backlinks on loads of low quality sites is no longer going to help you get your website ranked highly anymore.

Not only do links need to be organically gained in order to effectively help a site to rank highly in a search engines page results, but certain links will carry more weight than others. Here is a visual summary of what to look for when it comes to a high quality link. In general, the most valuable mentions are the ones that are the most difficult to come by. As a result, links gained organically out of genuine interest or relevance (such as those gained in Digital PR) play a crucial role in improving your websites visibility online.

Infographic by: mediavisioninteractive


These days, numerous brands feel pressure to position a digital approach against a traditional approach in a number of areas. While there may be benefits in opting for an “either or” approach in many areas, the area of PR is not one of them. Why? Because Digital PR does almost the same thing Traditional PR does (only involving an online audience), but also provides one massive benefit that traditional PR does not: online visibility.

Today, optimising your websites visibility online requires genuine references to your site to be posted organically by other websites - sites who value what you have to offer. Not only this, but certain references or links carry more weight in terms of improving your sites visibility online. Here are the most important factors to consider when determining the influence of a link on your websites online visibility.

Infographic by: mediavisioninteractive


Since Google’s Panda, Penguin and Hummingbird updates on-page SEO techniques have become increasingly important. In fact, website factors such as user experience, content depth and meta-data impact results more than ever before. To show how you can use these new SEO techniques, veravo has created this infographic for you:

Infographic by: veravo


Few months ago, Google announced that April 21 onwards it will start indexing its search engine results on the basis of how mobile friendly (and thus user friendly) a website is. In the weeks that followed the internet and the social media saw a frenzy of people wanting to know what affect the April 21 update will have on their online business. The algorithmic update is still under a lot of speculation and it is still not clear what all it entails to website owners and SEO professionals except the fact that if you don't have a mobile friendly website, then time is of essence for you. But what exactly makes a website mobile friendly. What is a good mobile website all about?

To answer these bewildering questions and to help website owners as well as SEO professions, we at Clixlogix crafted this infographic so that you can optimize your website just the way Google wants it.

Infographic by: clixlogix

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