The Anatomy Of The Perfect Blog Post From Headline To CTA



With the aim to help and inform, Blog is an important way to demonstrate your company's expertise and credibility — and show you care about your consumers beyond just pushing a product or service.

But are yours up to snuff?

Take a look at this infographic, created by Salesforce, illustrating the key elements that make up a perfect blog post that attracts readers.

Key Takeaways:

Headline:

Write a stand out headline and focus on the first and last three words. Keep your headline (or title tag) around 55 or fewer characters.

Did you know that your blog traffic can vary as much as 500 percent based on a headline and that 80 percent of readers never make it past the headline.

Visual Assets:

Use plenty of quality images to demonstrate your point.

Did you know that we remember photos 6 time easier than text and that blog posts with more images attracts more backlinks, which is more important for SEO because some search engines give more credit to web pages with a good number of quality backlinks.

Social Sharing Elements:

Posts with share buttons make content 7 times more shareable than content without them. So make it easy for readers to share the post.

6 Habits Of Successful Bloggers



Whether they blog as a fun hobby, or as a professional business, there are six things that successful bloggers do. These work regardless of which blogging niche you choose to stick with, or even if you decide to keep your content general.

Create an Editorial Planner

Editorial planners and calendars have been used for years in the publishing and marketing world, and play a key role in the blogosphere. As a blog owner, having an editorial planner will make it a million times easier to track your blogging schedule, post ideas, and any major events and/or holidays that may influence the topics of your posts. Editorial planners also help when it comes to developing a blogging strategy that will boost your site traffic, build relationships with your readers, and get them to share your content with others.

It may serve a lot of different functions, but it’s pretty simple to put together. There are five basic steps to creating an editorial planner: 

  1. Determine your blogging schedule: Remember that consistency is key. 
  2. Figure out your blogging niche: Some bloggers argue that this isn’t entirely necessary, but most successful bloggers have carved out a niche for themselves. Blog on something you are passionate about, as that will prevent burnout and “blogger’s block.” Write for your readers, and they will keep coming back for more.
  3. Determine your blog categories: Start out with a list of 5 to 10 categories, then narrow down the list to the most critical 3 to 5 categories. For each category, try to come up with 10 post ideas. This will serve as a great starting point for filling in your planner.
  4. Any holidays coming up? Write down any holidays or exciting events coming up that may influence your customers and blog topics. 
  5. Create your planner! Schedule your blog posts 2 to 3 months out. This will give you enough structure to work with and stay consistent, but enough flexibility to change up your blog post schedule if you need to.

Pay Attention to SEO Techniques

Research shows that roughly 75% of all internet users never go past the first page of search engine results. Making sure your blog is search engine optimized will help ensure your blog gets on that first page. 

SEO can get pretty involved when you get more into the advanced techniques, but there are some basics you can implement on your very next blog post.
  1. Optimize the title: Don't just stuff your title (and tags) full of keywords, use interesting adjectives to make your headlines more shareable.
  2. Craft efficient content: Make sure your content is valuable to your readers. Include your important search terms and keywords within your content. 
  3. Get the most out of your images: Eye-catching images are a great way to attract (and keep) readers on your page. Employ SEO techniques by optimizing the image titles with keywords. Include the same keywords within the image alt tags as well. 

If you need a bit of extra help creating an SEO-oriented landing page for your blog, consider going througha professional company for help. This will help you sell your service or product, and promote your blog easily and effectively.
Social media is the best tool you have for blog and brand promotion. From Facebook to Instagram, there are numerous platforms on which to promote your blog. Just remember to keep your content relevant and valuable. A good ratio to stick to is 80% content, 20% site promotion

Re-share some of your old posts to bring them back to life. They will reach a new bunch of readers, and it will extend your views. Learn the best times to post on each platform you use, and make sure to share your best (and most recent) posts during those times. 

Comment on other pages, blogs, etc.. Not only will this establish connections, but it will also bring you some new viewers.

Make Connections 

One of the easiest ways to build blog traffic and form connections is to comment on other blogs. Make sure your comments are insightful, helpful, and valuable, and show that you have actually read their post. Don’t leave promotional comments, but you can include a link to your blog in the signature of your comments. 

Ask to guest post on other bloggers’ blogs. Pitch them with some ideas for posts that would be relevant to their site and audience. See if they will guest post for you, as well. 

Share and link to the posts of other bloggers, and let them know. They may return the favor!

Promote Your Brand

Your personal brand says a lot about what your blog is all about. Promote your brand – and your blog – through various ways: Business cards, stationary, office supplies, bumper stickers, etc. The possibilities are endless! Well…Nearly.

Monetize Your Blog

Most successful bloggers do not gain their success simply because of the high traffic numbers they get. It’s not just because of the size of their social following, or because multiple people share their work. While all of this helps, the most successful bloggers are successful because they have managed to monetize their blogs.

How do you do that? There are a wide variety of options:

  1. Advertising (Banner ads, sponsored posts, Twitter promotions, Facebook ads, etc.).
  2. Affiliate marketing (Amazon has a great affiliate program.).
  3. Selling your own  products and services (eBooks, web seminars, blogging courses, etc.).

One of the best ways to go about monetizing your blog is to set up a landing page that is integrated with payments. Not only does this make it easy for customers to find your blog and services, but it makes it easy to keep track of the payments you receive.

There are many other things you can do to increase your blog following, but these are some of the top six habits of successful bloggers. Make sure you are doing these things, and you will see your blog traffic grow in no time!

How to Create Viral Content? Backed By Data 



With more and more businesses across verticals and industries creating content, the competition on the web has become fierce, forcing businesses to become more creative than ever before in their marketing endeavors. This is where viral content comes to the rescue of content marketers trying hard to capture the fancy of modern-day discerning visitors.

Almost all of us have experienced the enigma of the viral content first hand, be it New York Times quiz titled - How Y'all, Youse and You Guys Talk to the latest Volkswagen ads. Over the years, there have been countless blogs, videos, microsites, infographics and quizzes that have caught the world’s fancy and have gone viral.

Viral content packs in immense potential to attract visitors, generate leads and boost conversion. No wonder, a fair share of content marketers are often to be seen in a lookout for content that evokes an emotional reaction from a large section of people.

But creating such viral content is no mean feat. In fact, 46% businesses find it challenging to create compelling content, according to Content Marketing Institute. That’s why we present to you some easy to follow tricks and tactics to create viral content that will help you drive thousands of visitors to your site per day without having to spend an arm and a leg.

Infographic courtesy of: Backlinko.

Get New Ideas:

If you’re planning to create a viral content, it makes sense to take a good look at the sites known for their daily viewership in thousands. For example, visit The Huffington Post and study how they create and design headlines, how they explore typefaces and images to their advantage. Notice how they box headlines in red and keep images smaller to attract and engage visitors. Observe other popular sites such as NY times and Buzzfeed to find out why thousands of visitors visit them each day.

Plan Carefully:

Just like you plan carefully before investing in a logo design, site or even business cards for your business, making your content go viral requires and essentially demands meticulous planning. Plan on how and when you want to deliver your content. Do a little research about your audience and find the best possible time and days your content will be seen by viewers. Remember to deliver the content in a format that makes the biggest impact for your brand.

Gather Data:

Your audience want to see evidence of what you say. If you have backed up your message with concrete data, then content becomes credible and sharable. Gather data regarding your topic of discussion. But you need to make a documented strategy to get data.

Know Your Purpose:

Why are you creating a viral content? Are you looking to increase your site traffic or are you looking to boost conversions? It makes sense to carefully mull over the reason you’re creating the viral content. Your documented strategy must also include your purpose. Remember, the clear you’re on your purpose, the better you’ll be able to leverage your content.

Evoke Emotions:

Neil Patel reveals in one of his blogs that content that yields the power to evoke emotions is more likely to go viral. These emotions include awe, wonder, happiness, surprise, and humor. You can insert images in your blogs that pack in an element of surprise or something that people have never read before. Remember, content that evokes emotions becomes shareable immediately. 

Stay Positive:

Remember people love to share content that’s positive. Content that stimulate positive feelings stands more chances to become viral. Most readers share the content that makes them feel good. So, keep in mind that shareable content is the one that jollifies the mood of your target audience.

Useful Content:

No matter, what content are you planning to create, it makes sense to share practically useful content. Studies conducted across the globe gave revealed that content that’s useful stands a higher chance of going viral on the Internet. Do well to ensure that your content is aimed at suggesting a solution for problems of your target audiences.

Build a Story:

Inc.com reveals that storytelling is the best way to gain momentum in the ever-so-competitive market. Instead of presenting your business message in routine and dry manner, do well to present it in the format of a story to summon apt attention and interest from your users. It makes sense to build a perfect story around your brand, product and services to capture your users’ attention right from the get go.

Go Interactive:

A segment of smart marketers understand that interactive content is a quick route to virality. Interactive content ensures a more personalized and memorable experience for users. In fact, an article published at Designhill.com reveals that businesses must leverage interactive content to increasing site traffic, engagement, lead generation, conversion and customer acquisition. So, if you’re really looking forward to make your content viral, do well to present your content in the form of quizzes, interactive infographics, microsites, etc.

Ensure Social Buttons:

Since fast sharing of content is essential to make it go viral, it’s essential to put social media buttons at some crucial places on your site. Do well to understand the science behind the placement of such buttons. So, do well to tactfully place your social share buttons to ensure effective sharing of your blog. 

To conclude, making a content go viral is a difficult and a daunting task for businesses and marketers. However, we’re sure these easy to follow tips and tricks to ensure virality of your content. Even one viral video or other type of content can do wonder for your brand and bring in thousands of people to your business in no time.

Do you have some other points to contribute? Let us know in the comments below.

How to Make Money Blogging



A decade or so ago, blogging was an afterthought that some entrepreneurs undertook after establishing successful websites. Fast-forward to 2015, blogging has revolutionized content publication, thanks to blogs such as The Huffington Post and TechCrunch. Due to the growing popularity of blogs, coupled with their potential to generate huge revenues, more and more bloggers are turning their passion for blogging into a full time job. Here are some tips on how to start a blog that makes money.

Infographic courtesy of: Jeffbullas.

Offer Free and Paid Service

Bloggers have now adopted the freemium business model popularized by Silicon Valley entrepreneurs. This model revolves around offering basic services free of charge and more advanced services/features for a fee. For instance, if you are an expert in a certain field you can publish content that is freely available to everyone who visits your blog and then charge a consultation fee to anyone who requires additional information from you in your area of expertise. This strategy can work very well for IT experts because there is a shortage of job seekers with STEM skills in many parts of the world. 

Crowdfunding

Traditionally, businesses or aspiring entrepreneurs could only raise funds from mainstream financial institutions such as banks and credit unions. Thanks to the Internet, today entrepreneurs can seek funds to grow their businesses from a large pool of potential financiers online, and this has created a revenue generating opportunity for bloggers. 

The industry as a whole has seen massive growth, increasing from a $530 million market in 2009 to $10 billion in 2014. This increase is expected to continue, capping at $300 billion by 2025

Paid Posts

You can easily monetize your blog by adopting the paid posts strategy. This means paying excellent writers to create and submit quality posts to your blog. In most cases, paid posts are usually industry or market-niche specific. At this point, it is worth noting that there is a huge difference between paid posts and paid advertisements. Paid posts usually focus on providing unique, informative, and consumer-friendly content. Moreover, paid posts do not necessarily focus on a specific product/service. On the other hand, paid advertisements tend to focus on promoting a particular product, service, organization or an individual.

Write an eBook

Although the Internet is a content-rich resource, there is a dearth of consumer-friendly content. A good example is the trading industry. Many novice investors cannot make sense of the financial jargon typically used in balance sheets, profit-and-loss statements and investor term sheets. Furthermore, they tend to have minimal knowledge of basics such as market volatility, Fed monetary policies, risk management, asset diversification, and asset classes. If you have a background in investing, trading or finance/banking, you could start a blog and target this demographic with eBooks that talk about investing in layman's terms. You can even turn eBook publishing into a revenue generating activity if your blog attracts a lot of traffic and has a loyal fan base. In this case, the sky is the limit because there are numerous ways you can spin eBooks into revenue streams.

Staying Flexible

It is important to keep in mind the innovative payment methods that are entering the market. Whether it is Venmo or Apple Pay, there are a variety of electronic payment methods that are being used, particularly by millennials. These methods could have a huge impact on how bloggers send and receive money, so it would be wise to explore future payment methods. 

Conclusion
In 2011, AOL acquired Arianna Huffington's The Huffington Post for $315 million. This shows blogging can be an extremely lucrative activity if you are willing to work hard and promote your blog to as many web users as possible. Good ways of monetizing your blog include adopting the freemium business model, writing and selling eBooks, focusing on paid posts and offering crowdfunding solutions. Also, don’t forget to stay innovative and flexible with your payment style. 

How To Do Influencer Marketing In The Digital Age



Let’s say you want to get from one destination to another; what are your options in terms of mode of transportation?

You can take a bus, catch a plane, travel in train or depending on location you may have other options; tuk tuk in Mumbai, tram in Melbourne and so on.

Why does the cost of the transport options vary so much? Apart from the comfort factor, there is a big factor – time saved.

When marketing, especially with digital marketing an influencer can be a huge time saver. They traditionally have a huge social media following, authority in the community and influence over their followers and fans.

You may be hiring an influencer to promote your brand for a fixed time period but their endorsements and influence may last a long time. 

You may be tapping on an influencers reach to increase your following, enhance your brand name, increase your authority or simply get expert help marketing online content.

Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. Whatever your motive may be start with awe inspiring content, treat the relationship carefully – nurture and nourish it. Be open to a world of knowledge and opportunity. Here is an infographic from eBrandz on how to leverage influencer marketing.

6 SocialMedia Marketing Trends That Will Take Over 2016 



“For social marketers, 2015 was an exciting year. New platforms, software and consumer preferences brought about a host of changes and opportunities. As a result, social media — and subsequently your strategy — has evolved and will continue to do so.

It’s impossible to predict how the social media landscape will change over the course of a year, but here are six social media trends marketers should keep an eye on in 2016”.

Infographic courtesy of: SproutSocial

Content Marketing and SEO The Timeline of Key Events


Back in 2012, Google introduced its Panda algorhithm to prevent websites with poor quality content from ranking high in search results. This has changed the SEO industry and set the stage for a more turbulent development of an associated web marketing technique - content marketing.

Although content marketing is over a century old strategy, in today's digital world it has an entirely different dimension. With different Google algorithm updates, it has gained in importance and became a primary technique for businesses to increase their online visibility and increase audience engagement.

By examining some of the key events in the SEO world, it is easy to map a parallel development of content marketing. The infographic by Four Dots identifies these events and shows how they influenced a dynamic expansion of content marketers, inspiring businesses to create larger volumes of different forms of content. From John Deere's traditional content marketing strategy to mobile content creation, the infographic covers the history of these two related fields.


MARI themes

Powered by Blogger.