Instagram Stories vs. Snapchat Stories (infographic)

The battle for the attention of social media audiences is heating up, with Instagram and Snapchat both rolling out new features in an effort to deliver the coup de grâce to the other and emerge as the dominant social platform for sharing photos and videos.

Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences—teenagers and millennials, in particular—by providing a way to share raw “in-the-moment” content which disappears after 24 hours. With the launch of Instagram Stories, however, the Facebook-owned app is now encroaching on Snapchat’s territory (and making a play for its users) by offering its own version of Snapchat’s ephemeral, off-the-cuff content.

Instagram’s new feature raises a number of important questions for marketing professionals, chief among them: Is Instagram Stories or Snapchat a better use of my company’s marketing resources? While similarities between the two apps are numerous, knowing how each platform differs can help marketers make an informed decision on where to invest their time and advertising dollars.

For a side-by-side comparison of what each social media app offers in terms of audience, reach, functionality, and other important features, consult the following infographic from our friends at Mediakixwhich quickly distills the salient differences between Instagram Stories and Snapchat Stories:

10 Terrific Workplace Incentives - #infographic

More and more companies are discovering that holding on to their best employees takes more than just paying them a living wage and providing them with basic health care. The bare minimum just isn’t good enough anymore. People who care about more than just the “basics" often need something extra to convince them not to explore greener pastures—which is why many companies use enticing bonus "perks" to attract those people and convince them to stay.

Some of the larger companies like Google and Dropbox offer truly exceptional incentives which go beyond free coffee —things like free food and fully stocked game rooms. But employee perks don’t have to be quite so extravagant to attract top talent. Sometimes it only takes a little bit of effort to show that you care about your team’s happiness and well-being. This could mean allowing employees to work remotely and set their own schedules, or it could mean taking a personal interest in their physical fitness and mental health.

Whether you’re looking for some "talent bait" to reel in discerning employees or playing the career field, it never hurts to take a peek at how other businesses deal with this dilemma. This infographic fromCompany Folders illustrates some of the truly creative job perks that major companies are using to attract and retain employees.

How To Get Online Campaigns Tracking Right

Campaign tracking is an essential component of any serious online marketing strategy. After all, it is only through tracking that you can measure your important growth metrics and understand your ROI, optimize campaigns to achieve the best possible results as well as end campaigns that are failing to generate sufficient returns.

Modern tools like Google Analytics and Adobe Analytics have made this easier, but you would still be surprised how many small to medium-sized businesses either fail to pay enough attention to their campaigns, or fail to monitor certain important traffic sources. Here, we take a look at ways to get your online campaigns tracking properly.

1. Link Google AdWords and Analytics Accounts

The most popular web analytics tool available is Google Analytics, which is currently used by more than two-thirds of the 10,000 most popular websites on the internet. One of the most important tools the service provides is its traffic sources report and by default, it is able to display the following:

• Direct traffic
• Organic traffic
• Referral traffic

However, AdWords traffic can also be displayed here, as long as you connect the accounts together. To do this, log into your Analytics account, go to the 'Admin' tab and in the 'Property' column you should find an option called 'AdWords Linking'. Here, you can link one or more AdWords accounts to your Analytics account.

2. Make Effective Use of UTM Parameters

In simple terms, UTM parameters are tags that are added to the end of a URL for tracking purposes. When a link containing UTM parameters is clicked, the tags are sent to your analytics software, allowing you to track which advertising campaign, or social media post is referring that visitor to your website, or web page.

Although tools like Google Analytics can do a lot of the work for you, it is important to take the time to properly learn about UTM parameters and how to utilize them. Otherwise, you may fall into the trap of tracking conversions, without actually finding out about which channel the traffic came from in the first place.

For instance, you may post a link to a piece of content on Facebook, Twitter and in a blog post published on an affiliated website. UTM parameters can help you to find out exactly which of these are producing the clicks.

"The simplest way to create UTM parameters for your links is by using the Google Analytics Link Builder," Bryan Harris explains in a video produced by KISSmetrics. "You can customize your UTM parameters to tell you almost anything you want to know about the details of how people are getting to the most important parts of your website."

Take a look at this infographic to learn more about how to use UTM tags to track and accurately measure the success of your digital marketing efforts.

Source: Ometria.

If in doubt, work with a digital marketing or SEO expert to make sure you are using UTM parameters properly.

3. Do Not Neglect Email Campaign Tracking

Last, but not least, it is important to remember that, aside from things like PPC advertising, affiliate marketing and social media campaigns, you are also likely to be marketing your products or services through email. Email marketing can be extremely effective, but also time consuming, so you must track and optimize it.

Unfortunately, a lot of traffic generated through email links is grouped into 'direct traffic' within most website analytics software, potentially producing a rather misleading picture of your email marketing campaign. This is because clicks originating from mobile devices and visits from desktop apps like Outlook do not pass referral data on. As a result, it can be difficult to know which emails are working and which aren't.

Fortunately, a simple solution is to include UTM parameters in the links you include within emails too. Nevertheless, many businesses fail to do this, because they are too focused on other channels or simply do not have the right technical help to implement their tracking.

10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic)

It's without a doubt that Facebook is a monster when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion. This makes it easily the most widely used social networking site in the world. With such success and popularity that Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stolen and used against them.

The infographic below by the guys over at TopTenSelect illustrates the top 10 ways that hackers use to get into your Facebook accounts and cause absolute havoc! The graphic also shows you just how you can combat these low life crooks by making your accounts extra secure.

You can find all this valuable information at the bottom of the graphic under the section ““Ways To Protect Your Facebook Account From Hackers”. Simple tips such as not saving passwords to your browser and increasing the character count of your password can make such a difference.

Don’t become another victim to Facebook hacking. It’s vital you take action now, because if you don’t, you could just well be next.

How to create Shareable Content Using Infographics

We are becoming more used to be served business statistics on an eye-catching infographic design rather than listed monotonously in a word document. We don’t mind the colours and imagery which comes along with infographics because it is in our nature to be captured by visuals!

Infographics come in all shapes and sizes, however, if you have missed them they tend to be super long graphics that are easy to scroll through and understand no matter what your background in the relevant subject is.

Infographics can be extremely valuable to your company and they may even boost the reach of your business through social media sharing and blogs! If you are a small business looking to adapt to big business trends infographics are an excellent start.

Let’s look at how you can create shareable content through infographics, that will grab your target audience’s attention.

Shareable Content Statistics

We love to share – right! Social media sites have trained us to share content which we like and find interesting from retweeted to tagging the world has gone mad for engagement through social media.

If you are spending time on your website you will know that time is one of the most important aspects of content creation and as the figures below point out, users are being bombarded every minute with:

• Email users sending 204,000,000 messages
• Blog writers post 1400 new blog posts
• Facebook users share 2,460,000 pieces of content
• Twitter users tweet 277,000 times
• Instagram users post 216,000 new photos
• Vine users share 8,333 videos
• Pinterest users pin 3,472 images

This is can be a good and bad thing for your business. There are lots of ways you can get your infographics to your customers, however, there is lots of competition.

How do I Share My Infographic?

Statistics have shown that if share information about your brand well via infographics it could increase your traffic by at least 12%. This figure shows how easy it is to attract customers using high quality images and content. There are many ways which you can share an infographic but here are just a few ideas below:

• Social Media (Twitter, Facebook, Pinterest, Instagram)
• Blogs
• Email Marketing
• Website Pages

Infographic Design: Humans Love Visuals!

• Researchers found that coloured visuals increase people's willingness to read a piece of content by 80%.

• 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%).

• 65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated.

• Content with relevant images gets 94% more views than content without relevant images.

Content Creation and Infographic Design

73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. If you want to be a part of the visual content trend you must begin to create a shareable infographic which your business can share to show what you do and why your business is relevant in 2016.

Make sure you are using your designs effectively by engaging with your customers through social media. This will improve customer satisfaction and will gain the attention of potential new customers.Infographic Designer believe that:
“Infographics and charts are growing in popularity as they enable the summary of complex data into a compact and engaging design that holds the attention of your audience.”

Time and money are often spent investing in professional logo design so getting it right is important. Make sure that the design and information that is in the infographic design is accurate and professional. Web and Graphic design figures have shown that:

• 48% of browsers believe a website’s design is the top factor in deciding the credibility of a business
• 94% of mistrusted or rejected a website due to its design

When Creating an Infographic Remember…

Many businesses fall at the last hurdle and create amazing work which no-one knows they have done. Once you have designed the final draft of your infographic be sure you add the relevant information from your business:

• Logo
• Email
• Website
• Social Media Tags
• Call to actions

Bonus infographic:

Remember, infographics should be added to your business marketing strategy as they give your business the opportunity to share a key message or information in a digestible, engaging visual format. Have you got the information but not the time? If your business is lacking in the skills to create profession infographic design – hire someone to create the visuals for you.

The Complete Guide to Being a Successful Social Media Manager - infographic

Do you want to be a social media manager?

There over 2 billion social media users worldwide and the number will only keep rising. This rise has lead to a demand in social media managers who can help businesses with their social media marketing needs.

A career in social media managing can be highly rewarding.

To get started with social media managing, you need to understand what social media managers do, the skills required to be a social media manager and the steps you need to take in order to find work.

This infographic can help you with all of the above. Check it out below.

Courtesy of: socialmarketingwriting.

8 Elements of a Perfectly Optimized Social Media Account [Infographic]

One of the most challenging aspects of online marketing is keeping up with the changing trends and practices of social media marketing. The trends are volatile and tend to appear and vanish without saying hello or goodbye. Twitter makes changes to its profile layout just another casual day and the next thing you know Facebook introduced Like Button Reactions for its posts. Being a marketer by profession, I have to keep up with these trends to devise better and more engaging marketing strategies for my clients. In this blog, we have covered 8 elements that are critical for any social media marketer to avoid loss in traffic or engagement on their pages.

About Us

This must be the most underrated element of social media marketing, but believe me, this is as important to a social media page as air to your lungs. Without proper introduction of your organization along with purpose and goals of your presence, you simply cannot convert users into buying your products. While you’re at it, add contact details and all the necessary information the user needs to visit or call you. 

Creating Company Avatar

Here is the first visual element that any social media account must integrate in its marketing mix – and that is Logo. Your Logo is basically your avatar and if you want folks to identify and appreciate the interaction your brand is giving to them through social media accounts, its best that your avatar looks similar to your Logo. You can make a good version of it by calling in your designers or use any third party resources but make sure the same avatar is being used throughout your social media accounts

Company User ID

Has it ever occurred to you that your username ID would be similar to, better yet, identical to other social media accounts? When people search for you on social media they tend to open anything that resembles your brand. To clear up this glitch it is best that your account ID becomes same as your Brand name so that any chances of confusion is buried deep underground. Sometimes the brand name turns out to be a common word or widely spoken phrase, but not to worry as you can get your way with it too. You can change the ID to slight angle by introducing a category or product in the ID – mostly done with abbreviations. For instance, the company 'FME' sells a wide range of Magento 2 extensions. However, ‘Free Magento Extensions’ is too big for name which caused issues for the company while securing a social Media ID for its Twitter account. To tackle this situation, the Marketing team came up with@FMEextension to avoid any conflicts.

Number of Posts

This is also a key element responsible for the maximum reach and visibility you get on your social media accounts. In most weak and mal-found strategies, the number of posts are always targeted and the approach tends to tilt towards spamming. The numbers of posts are very important and specific with Social Media platforms. Twitter for example needs a good supply of content moderately 5-20 times a day, while Facebook is good with 5-10 times per week. On other accounts such as LinkedIn, you need to post once every business day which rounds up to 4-5 times a week. The marketer must also take into account the nature of the product and post an appropriate amount of content with the posts.

Credit User while Sharing Content

Its not just about being ethical on Social Media, but it also reflects the company manifesto towards its clients. If you are discrediting someone when sharing their content on social media, that most certainly implies you might cheat your customer when after getting their money. Trust me these things do matter and affect the image of your organization on a macro level. A simple "via [username]” will do the trick by giving your followers the content and the respect of a reputable organization. Remember, posting attractive content is only effective when your audience approves it. 

Keep you Links Short

Posting concise and trackable links is the best practice when it comes to an effective marketing campaign. Tracking URLs are used to direct traffic from places other than the CTA’s on your website such as banner ad, PPC campaign or eve an email blast. They help dose traffic to your landing page while allowing HubSpot Sources Report to separate the traffic, making the performance visible to you. The best way to make sure this is done correctly, add UTM codes in every link you post.

Visual Content

Images are truly a gift for social media. They have more vocabulary compared to any form of text and are able to pack a bigger punch for a smaller space. Without visual content your social media interaction and take a serious dip. It is imperative that your posts include a moderate amount of visual representation that helps channel the idea of your post to the minds of the viewer. For instance, every post targeted at your products you can feature an HD image that shows clearly what you are talking about. You can hire a professional photographer or buy a DSL for photographing your products. Use Photoshop tools to make your images more compelling and engaging to the viewers.

User Appropriate Response

Keeping a good eye on your tabs is a fair and effective practice. You’re not just here to advertise through your posts, but also respond to the queries when users reach out to you. Every response must be taken to note and responded accordingly. Since its social media, almost anyone can create an account and start a chatter. You need to make sure if the chatter is coming from a VIP customer, a potential lead, an admirer or just another spammer. A timely and appropriate response can lead to sales of the product your advertising or even stop a spammer from distracting your audience.

Infographic courtesy of Trellis

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