The Best Way To Write Catchy Blog Titles



It doesn’t matter if you’ve invented an elixir of life, found an extraordinary way to improve memory or written a brilliant marketing article and want people to see it. It all doesn’t matter if you don’t know how to write a title that will attract people’s attention; a title impossible to go by. 

A title defines the success of any piece of content, and you shouldn’t underestimate its power. Many content creators and bloggers let their great posts go unnoticed only because they don’t work on the titles enough. There are some techniques, though, that attract people’s attention most of the time. Here are some of them.

What?

Question titles tend to be very popular among readers. They evoke curiosity and make people want to know the answer to this issue, even if they haven't been searching for it mainly. Although it is not fresh news that question titles attract attention, it is still working and doesn’t seem to get old. A real trick here is not to use the question mark at the end. When you do use it, people may think that it is the question for them and subconsciously doubt your expertise. Here are the question words you might want to use:

- How - "How to earn money if you are an excellent writer", "How to be productive and still procrastinate".

- When - "When is it the time to quit your job", "When do people usually find their predestination".

- Where - "Where to get brilliant ideas for a startup", "Where do you find the best nanny for your kids".

- Who or what - "What not to say at your job interview", "Who stands in your way of being happy".

- Why - "Why should you say no to sugar", "Why I stopped using Facebook".

So, if you are in your writer’s block stage and cannot think of an interesting title, just ask a question that your posts answers. That’s it. 

Numbers

People tend to trust numbers and enjoy list posts a lot. Using numbers in blog titles is a proven way to attract readers. A trick here is to try uneven numbers. Statistics say that posts with uneven numbers in titles get 23% more clicks that those with the even numbers.

- 11 Proven ways to double the number of your clients

- 7 Lifehacks for dealing with kitchen smells.

Using intriguing words such as "secrets", "tricks", "mistakes", "myths", etc.

Such titles are often used in posts where an author shares his or her personal experience, proving or disproving some things. Here readers will either want to get solutions to their problems or satisfy their curiosity. There are many words you can use to intrigue people. 

Here are the examples:

- The most hidden secrets of successful blogs;

- Unpredictable startup traps that I fell into.

Intriguing titles work great with the number and question ones.You can use such combinations for reviews, instructions and list posts.

- How to blog right? Tips for the Beginners

- My 10 strategic recipes for creating cool titles (This very post can be named like this).

Solution to a problem

People are quite lazy creatures, right? If there is a chance of getting a ready-to-go solution of some issue instead of looking for it themselves, the majority of people will go for it. An answer to some important question is a brilliant way to build your title on. It is quite simple: you choose a problem, give a solution for it in the text and hint on that solution in the title. Here are some examples:

- How to stop worrying and start living;

- This is the price of freedom;

- Here is how you get rid of your backache.

Personal Experience

People tend to trust those who’ve already done something more than those who simply thinks about it and makes assumptions. Compare these two titles: “How to earn $1000 in a week” and “How I earned $1000 in a week”. Which one would you rather open? Here are some examples of such titles:

- This is how I lost 19 pounds in a month;

- How a cigarette helped me win a fight, etc.

Besides, it doesn’t necessarily have to be your experience; you can use a third person. And the more famous this person is, the more trust you will gain from your readers:

- How Bill Gates earned his first million;

- What morning exercises does David Beckham do? 

Fear

Fear is a strong motivating factor. If you make people scared with your titles, they will read the text. It is as simple as that. People instinctively try to stay away from all the negative factors. If there is a chance, that they will find salvation that will keep them safe, they will read it.

- You lose $200 every month without this skill;

- Combining these products makes you age faster;

- Only one word can save your marriage from dying. 

Questionable statements

Controversial posts usually lead to at least twice as many comments than any other articles on a site or blog. And it doesn’t always matter if these comments are positive or negative – they evoke a discussion and bring people to your site. People tend to react quite openly to bold statements, for example, “9 Silly reasons you are still poor”.

Use quotes, sayings or references

To make your title interesting, you can use some idioms, citations or references to popular culture. Remember your favorite phrases from the movies or books and maybe you’ll next post will have a fantastic title. For example:

- Gone with the wind: How to save your family budget;

- Alice in the land of tea and milk or the best places in London. 

Bonus infographic:

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist


Courtesy of: Coschedule.

Well, these were just some tricks to pay attention to when creating a title. Of course, you need to take into account the peculiarities of your target audience, its preferences and the type of the text. The title is a super important component of your post, but the content itself should be good, too. These elements plus some visual attractions (pictures, gifs, videos) are the core of a successful post. Good luck!


What Makes The Perfect Blog Post? [Infographic]



In late February this year there were around 249.1 million public blogs [“Blog” – Wikipedia] available on the Internet. This estimation is acquired from numbers made available by Tumblr,WordPress.com and Technorati alone. The world’s most popular blog platform, Blogger, is however not included as they don’t offer public statistics. I think anyone would agree that this is a considerable amount of blogs and writing the perfect blog post gets harder for each day.
If you have ever tried to write the perfect blog post and tried to wrap your head around all the hundreds of thousands of blog posts that deliver guidance and statistics about how to do just that, you have a pretty good idea how many factors goes into actually writing the perfect blog post. Let’s say that unless you have access to a whole lot of professional tools and minute-fresh statistics, it’s literally impossible.
But don’t get discouraged, there are still plenty of ways to increase the interest and engagement on your blog posts by using common sense and fresh statistics that are available for free on the Internet.
The reason I am writing this article is because I am personally very much in the depths of this kind of research on a daily basis. We here at Bit Rebels constantly try to increase our reach and we don’t let a day go by without making sure we delve into the latest statistics and SEO improvements.
I was happily surprised when BlogPros contacted us and wanted to share new statistics. After having analyzed 100 high-ranking blogs and the posts that they have published, they had statistics enough to put together an insanely interesting and useful infographic that they called “What Makes The Perfect Blog Post?” and of course we wanted to share it with you.
Every search engine has their own way of ranking websites and pages, but it is widely known that if you write articles that are less than 300 words, search engines consider them too short to be useful. This means that you won’t get on the first page of any search engine, no matter how well you write your post. BlogPros’ research has shown that the average word count per article or blog post is 1,149.
BlogPros’ research has shown that the average word count per article or blog post is 1,149.
 Now, don’t go thinking you have to write half a chapter in order to publish a perfect blog post or to rank high on search engines, there are more factors involved in ranking high than that.

There are a few things you should take with you after having checked out this infographic and that is that there is no such thing as a perfect blog post per say. Each blog post is different and that’s why we see different articles and blog posts pop up when we search for our favorite topics. It all depends on search engine optimization, social media popularity, timing and of course how well you have written your perfect blog post.
Take these statistics and implement them into your everyday blogging but don’t build your perfect blog post entirely based on them. As said at the beginning of this article, there are a lot of factors weighing in when your article or blog post is ranked on search engines. It’s by continuously writing blog posts that we learn what works best for our audience and what to implement in order to break through the noise of almost 250 million public blogs continuously pushing out posts. Try and find your own voice and try not to rely too much on how search engines wants you to write your articles or blog posts. Social media and shares have an ever more important part in how you rank on search engines and that alone could definitely land you a viral article or blog post before you know it.

Why Clicks To Website Dominates Facebook Advertising



Every successful business knows that Facebook can be a powerhouse for engagement and brand recognition. But what if I told you that there is a way you can go beyond the basics and provide tangible ROI that not only improves website clicks, but also SALES.
Let me introduce you to Facebook “Clicks to Website” Ads.
By now, every business that has a Facebook Page should be aware that applying “Facebook Page Like” Ads and “Engagement Post” Ads can help grow your Facebook Page within the Facebook algorithm. These can also help properly target the right group of people, who can provide value to your page and posts.
But did you know that there are other Facebook Ads that you could be using to build web traffic, and in turn foot traffic to your business?
This is how Facebook “Clicks to Website” Ads can change the true value of Facebook for your business.

What Is A Facebook “Clicks To Website” Ad?

Facebook “Clicks to Website” Ads are a form of advertising on the Facebook Platform. This form of Advertising is NOT published to your Facebook Page.
Instead, they are published to people and locations you choose to target and are seen within the Facebook News Feed and on the right-hand side of Facebook.
You have most likely seen them yourself as a Facebook user, but now it is time you started benefiting from its capabilities for your business.
Facebook “Clicks to Website” Ads can and will provide a tangible return on investment, if applied properly.

Key Factors to Keep in Mind When Creating a Facebook “Clicks to Website” Ad

Here are some key factors to keep in mind when you are creating a Facebook “Clicks to Website” Ad.
  • Write Social Copy
  • Choose up to 6 visually appealing images of your product. (They become FREE Ads within a campaign)
  • Be Mindful of Character Limitations
– Headline – 25 characters
– Text – 90 characters
– News Feed Link Description – 200 characters
  • Utilize ALL description boxes
  • Choose a “Call to Action” Button
Initializing these key factors will help improve the “look” of your Facebook “Clicks to Website” Ad.Visual Marketing is a key component in Advertising success.

How Much Money Do I Need to Spend on Facebook “Clicks to Website” Ads?

Frankly, you do not need to apply a lot of money to see results. With that said, Facebook Ads are a bidding war, so the more money applied, the higher your bid will be and the more chances it will be seen.

Tangible ROI from Facebook “Clicks to Website” Ads

I mentioned tangible ROI, and I bet you have been eagerly waiting to see what proof I had to back up this statement.
Below is an example from one of the most difficult industries to apply Facebook “Clicks to Website” Ads to – the Automotive Industry. This is because vehicle pages on dealership websites do not have a “call to action” button, nor are they your average e-commerce site.
Below, the graph displays from Dec. 2013-Sept. 2014. It highlights “Page Likes”, “Post Engagement” and “Website Clicks”.
As you can see, Facebook “Clicks to Website” Ads were established in May 2014 and have increased the conversion from Facebook to website substantially.
These Facebook “Clicks to Website” analytics are based on budgets set from $10 per day to $22 per day on a month to month basis.
Although, this is a low budget, it is still providing results. As an industry standard, within the Automotive Industry, the average gross profit is $1,500 per vehicle. Therefore, if a vehicle within a Facebook “Clicks to Website” Ad sold, you would not be shelling out more than you took in.
Keep in mind, there is no direct tie to Facebook selling products; however, with this increased traffic due to targeting to the appropriate audience, chances are… you are selling from Facebook.
Ask yourself how much you are currently spending on Advertising and if you are seeing any true value.
Once applying Facebook “Clicks to Website” Ads, you can easily begin seeing the shift within your Google Analytics. Facebook will reign within your top ten referrers and tend to take on the #1 spot.

These analytics are based on a comparison from Aug. 2014 to April 2014 and you can see that within that short amount of time the bounce rate has decreased, and the number of people referred from Facebook has increased dramatically.
This is due to you providing them a valuable link. When adding a product link to your Facebook “Clicks to Website” Ad that is not only explained within the Ad of what they will see once clicked on, but they too do not have to do any “work” once they land on the desired page.
This then has your business providing the needs of potential customers, increasing the likeliness of a purchase.

How To Track Facebook “Clicks to Website” Ads

Tracking your Facebook “Clicks to Website” Ads is crucial. There is no tool or platform out there that is going to provide you with the appropriate data needed to track your ROI, so you need to use more than one.
A simple way is to use a URL shortener in place of your original URL. This way you can see how many people are clicking on your Ads and compare them to your Facebook and Google Analytics.
On the established low budget of $10-$22 per day per campaign, your numbers will obviously fluctuate; this too will be dependent on what your product page is comprised of, the written copy of your ad and its 6 images.
But if you apply Facebook “Clicks to Website” Ads properly, you can expect hundreds to thousands of clicks to your website from Facebook — all from one campaign.
Going back to the Automotive Industry example of the average gross profit of $1,500 per vehicle sale, let’s say you add 6 campaigns a month at $10 per day per campaign.  That means your Facebook “Clicks to Website” Ad for the month would be $1,860. Do the math and it clearly shows that one vehicle sale would basically cover all 6 Ads. Instead you would only be paying $360 for 5 ads.
$360 for FIVE ADS FOR A MONTH! Now, how does that compare to other advertising platforms? If you sold 2 vehicles of the 6 you would double your return.
In the example above, that particular dealership’s “Clicks to Website” Ads displayed 5 of 9 vehicles sold within a one-month span.
Now imagine what Facebook “Clicks to Website” Ads can do for your e-commerce site!
In conclusion, Facebook “Clicks to Website” Ads can truly provide value to your Digital Marketing strategies. If you do not have them currently applied as a part of your Facebook Ad budget your business is clearly missing out on sales opportunities.
Make Facebook work for you and apply your advertising budget to a platform that can provide you actual results that blow other advertising platforms out of the water.
IMAGES: [Memeburn] [Facebook]

Typography Trends Designers Must Know in 2016



“Are you informed about what's in? Typography will only amplify this year. Designers will customize fonts, and use various creative techniques to enhance the overall beauty of their work. Many things of the past will return, such as retro, handwritten and serif fonts. Fonts will be modified and composed into anything. Possibilities are infinite and you must try them. Here's a list of typography trends you should catch on, to triumph the graphic and web design industry this year.”

infographic courtesy of: Logodesignguru.

How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic



Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices.

Google is changing its mobile search algorithm, and because of this, mobile friendly websites will rise to the top of mobile searches after April 21 2015. This change will give top priority to websites that Google deems “mobile friendly”. Although, this change only affects searches on mobile devices - for now. However, if your website or blog is not mobile friendly, this update could cause you to lose one-third of your site's traffic, depending on your audience.

Here's an infographic from Sumall that delineates a few important things to keep in mind if you want to clear the mobile-friendly hurdle.

Key Takeaways:

Take Google's Mobile Friendly Test: Find out whether your web pages are going to get that coveted mobile-friendly stamp. > Google.com/webmasters/tools/mobile-friendly

Read Google's Mobile SEO Guide: Google offers a pretty comprehensive guide to winning their own game. > Developers.google.com/webmasters/mobile-sites


Data Visualization How To Merge Form & Function And Make Great 



The following infographic, created by Zhenia Vasiliev, breaks down the basics of data visualization. It shows how beginners can merge form and function, and design meaningful infographics.

Key highlights:


Analyse your data: Analysis is the key. Before we can visualize the data we need to understand it.

Come up with a story: Story is finding a single strand of meaning in an endless sea of information. It has a beginning, middle and end.

Make it visible: Visualization is a creative act of making. Making the data visually elegant evident and engaging.

Entertain to educate: Good data design need to illuminate and inform the viewer, elucidate and illustrate the facts and stats.

Infographic courtesy of: Evasilev.

The ABC of Visual Ads That Work [INFOGRAPHIC]



“Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action.

Here is a comprehensive guide by BannerSnack on how to make your visual ads effective. Do you know your ABCs?”

Text Hat Tip: DesignTaxi.


MARI themes

Powered by Blogger.