A Do-It-Yourself Guide For Beginners: Creating Shareable Infographics



Throughout the course of a single day, the average American will consume about 63 gigabytes worth of new information. To put that into perspective, that's roughly half of ALL the storage space in a new MacBook Air, or just under the full limit of a mid-level iPhone 7.

Thanks largely to the digital world that we're now living in, we're being bombarded by information from all angles. It's really no wonder that we've become desensitized to even the most alarming statistics. 

Take the fact that the 74 million richest people on Earth possess 50% of its wealth. It's alarming, but in a day that was probably already filled with statistics, it just doesn't have as much impact as it should. The real meaning is probably lost on most of us.

Until, that is, you translate it into a visual format. Suddenly, the same information is being presented in a unique - and compelling - new way. People can't help but sit up, pay attention and really think about what it means.

That is the sheer power of a well-designed infographic on display.

But it's important to understand that an infographic is about more than just visual communication. It's a format that effortlessly blends together a number of important design concepts into one incredibly effective package. 

If you really want to create the types of infographics that people can't help but share, there are a few key (and simple) things to keep in mind.

1. Define Your Target Audience

Before you can effectively communicate with someone, you have to know who you're talking to. Are you trying to capture the attention of business executives? What about Millennials? 

Are stay-at-home moms your audience? Your answer will change everything about the infographic design process, as different people respond to things in different ways.

2. Define Your Goals

Next, take the time to really think about what you're trying to accomplish with your infographic. Are you trying to:

  1. Break down complex data in an easier-to-understand format?
  2. Reveal hidden trends or patterns using data as a foundation?
  3. Create a comprehensive, visual resource on a particular subject?
  4. Compare two products or services?
  5. Translate your brand story (or any other strong narrative idea) into a timeline infographic?

All of these things can be accomplished with an infographic, but they'll require vastly different approaches. Take care to determine the best format to fit your message and intention.

3. Define Your Medium

You'll also want to think about the final delivery medium that your infographic will take. Are you trying to create something perfect for sharing on social media, or do you want to eventually print it out so that people can hand it to team members or coworkers in real life? Both of these will require different design choices, which is why this is a decision that needs to be made now.

4. Choose Your Topic

Next, choose a central topic or idea to build your infographic around. Do you already have some type of thesis statement that you're trying to convey that is backed up by data? 

Do you still have to conduct research into the category in the hopes that your well-supported argument reveals itself? Both approaches are fine, but they require you to design your infographic with a different approach, too.

5. Find Your Data

At this point, you can start finding the data you're going to be visualizing. Take a look at any or all of the following areas:

  1. Interviews that you've conducted with topic experts.
  2. Press releases.
  3. Your company's own proprietary data.
  4. Academic studies.
  5. Newly released reports.
  6. Surveys or polls that have been recently published.

Make a note of anything that you can include in your infographic that will help you sell the idea at the heart of it.

6. Find the Story at the Heart of It All

You'll also want to take care to find the narrative backbone of your infographic, so you can build everything from your design to the specific stats you're singling out around this. 

Arrange your data in the way it needs to tell your story. Eliminate any inconsistencies that may run contrary to what you're trying to accomplish. Think about what order things would have to go in to show changes over time, the differences or similarities between items and other trends and patterns.

7. Pick the Right Infographic Type

Next, find the right type of infographic to fit your needs. You can choose from a list format, a flowchart, visualized numbers, photo graphics, "how to" infographics, mixed charts, timeline infographics and more. By now, the right format to support your goals should essentially reveal itself. If you've properly uncovered the story beneath your data, you shouldn't have much of a choice to make at all.


8. Write Copy For Your Infographic

Sum up the main message of your infographic in a few sentences, providing necessary context for the journey your readers are about to go on. Take an opportunity to really flesh out the narrative - while most of your data will speak for itself, sometimes clarifying statements can really help with impact. 

Start with an inciting incident, move onto your complication and then bring it all home with your resolution - taking the time to make sure that the "action" of your narrative is rising and falling at appropriate points.

Build an airtight case for your argument and pay close attention to tone - this is where knowing your audience will come in very handy.

9. Create a Wireframe

Now, start translating that text into visual elements. Use a tool like Visme (which in transparency, I’m the founder of) to create a barebones mockup or sketch of the structure of your final design. Think of it like a rough draft - once all of the pieces are in the right place, you can then use further design concepts to make everything look and feel exactly how you wanted to. 

Keep building upon that foundation until you're left with an infographic that is every bit as good as it was in your head when you originally conceived it.

Bonus infographic:


Source : http://www.digitalinformationworld.com/2017/05/guide-for-creating-infographics.html

How to Get More Engagement from Your Facebook Fans



Facebook was founded in 2004, and the rest is, practically, history. It became the most popular social media website in the world and provided a plethora of personal and business opportunities to every user. According to some estimates, there are more than 1.86 billion monthly active users, the number of active users increases by 17% each year. What does this mean for you? This social media website can do wonders for your business, and it is a tool that every marketer or business owner should use. Of course, to succeed on Facebook, you have to increase engagement of people who like your page. Keep reading to find out how to do so.

1. Ask questions

Asking questions is hands down, the easiest way to get more engagement from people who like your page on Facebook. These questions can be about anything you want, from theme associated with your business to general things like “what are your plans for this weekend?” 

Questions spark dialogue between people, thus increasing engagement on your page. You have various options here; posting questions alone or you can share a content e.g. blog post from your website and add an issue that would also make someone click on that link. The latter option is a win-win situation, more engagement on Facebook and more traffic on the official website. 

2. Collaborate with influencers

Influencer marketing is the most popular marketing strategy nowadays. It revolves around establishing collaboration with bloggers or vloggers who post content featuring products or services you provide. They promote business in a subtle and non-invasive manner. An influencer publishes a post and tags your page, thus navigating traffic to your Facebook and, thereby, more engagement. 

Of course, to make this happen, you need to do social media outreach and find an ideal influencer for your business. Ideally, it is a person with a lot of followers and high engagement rate on their profile, and someone associated with your niche. 

3. Post at the right time, but be careful

Logically, posting content at the time when most people who “like” your Facebook page are active is an effective way to get more engagement. So, what is the right time to post on Facebook? The truth is; there are numerous answers to this question, which is why you should be careful. 

According to Hubspot, the best time to post on Facebook is on Thursdays and Fridays from 1 pm to 4 pm, on Wednesdays between 3 pm and 4 pm, and on Saturdays and Sundays between 12 pm and 1 pm. 

Not so fast!
TrackMaven suggests that the optimal time to post on Facebook is on Thursdays at 8 pm, while CoSchedule claims you should post 1-4pm late into the week and on weekends for best engagement. 

On the other hand, Buffer reports the best time to post is early afternoon during the week and Saturdays and Buzzsumo insists the off-peak times generate the most benefits. 

As you can see, it would be impossible to find one answer about this subject. All these studies can be beneficial and give you a few pointers, but at the end of the day, you should be careful. Don’t assume one of these studies is right or wrong, each of them used different metrics to investigate the best time to post on Facebook.

While you should take these suggestions into consideration and try them out, you’ll greatly benefit from data in the Insights section of your page. There, you can see when fans of the page engage the most and use the information to plan your strategy. 

4. Post photos

You know what they say; a picture is worth a thousand words. Well on Facebook it is worth even more than that. Out of all social media platforms, people and businesses use Facebook the most. While other websites prefer one action e.g. Instagram with photos, on Facebook, you can do it all.

In 2016, 80.20% of all the Posts published were photos and videos. These were responsible for 92.15% of all interactions that these brands received on Facebook.

Source: Coschedule.

Your goal is to make the posts noticeable, and the best way to accomplish it is through pictures. They stand out, and they’re more likely to induce some reaction from a user. As a result, the engagement grows steadily. 

What makes photos so practical is that they are clear, concise, and easily digestible to someone’s mind. Pair photos with a winning caption and you have a winning combination. Go one step further by adding shortened URL that will also navigate traffic to your official website. Photos are versatile, and possibilities are, indeed, endless. 

5. Share content others want to see

There is a difference between content that fans want to see and posts that you want them to see. When you’re working to increase engagement, you need to start posting things that people find interesting. It is not uncommon for businesses or other owners of Facebook pages to assume that just because they are a part of an individual industry, all content should be related to that field. Of course, posting content associated with your niche is important, but feel free to broaden the type of posts you share. 

Let’s say you own a gym and want to increase engagement on its Facebook page. Although people who like that page clicked the “like” button because they are interested in the gym, that’s not what they want to read about all day. If you start posting updates about the gym itself, people might find it annoying. You can add more versatility by posting exercise tips, proper nutrition, and other updates that people might find practical. This is still related to your niche, but it doesn’t revolve around the gym. The key here is to find a balance between these two forms of posts. 

6. Contests, games, contests

Facebook games are quite popular for many reasons. They improve your relationship with people who follow your Facebook page, which is always important. Regardless of your niche and profession, your success online and offline depends on establishing trust with other people. Contests are an excellent way to reward loyal fans, but they do so much more than that. 

They significantly increase the engagement rate, and they get users to check the Facebook page frequently to see whether they won. Come up with a nice reward and write down rules. If you mention that to participate all fans should also invite 2-3 friends to like the page and leave a comment, you’ll increase the number of followers on Facebook and give a significant boost to the overall engagement. 

7. Reply to people

It is not uncommon for admins of Facebook pages to easily ignore people, their comments, and questions. That is a wrong move because writing a simple reply can do wonders for the engagement rate. Don’t be one of those people who put a lot of effort into getting people to like the page only to ignore them once they write something. 

Check the comment section or visitor’s posts throughout the day and reply as quickly as possible. Of course, there are always some trolls who post comments to get attention, but in most cases, people just want to communicate, get answers to their questions, or help with an issue they’re experiencing. 

Replying to people will make them feel appreciated, and besides better engagement, this action contributes to your reputation, and you are more likely to retain customers or clients. 

8. Call to action

Do you include a call to actions in your Facebook posts? If not, you should do so! They provide psychological nudges that help you drive the audience to engage in the manner that you want. 

Fans or people who like your Facebook page tend to respond better when they are given specifics as to what or how to answer to. You have plenty of options here. If you want more traffic on the official site, you can create a call to action that will instruct fans to click the link. On the other hand, if you want more traffic, then you can create a call to action that will make fans comment and discuss. 

9. Use Facebook video

The word “video” immediately makes us think of YouTube, but Facebook is a better option for engagement boost. One study analyzed the engagement associated with Facebook native video vs. YouTube native video. You’ll be surprised to know that the winner here was Facebook. Videos posted to that social media platform got: 

• Seven times more comments

• Three times more shares

• Two times more likes

• Two times more reach

As you can see, Facebook videos are a powerful engagement tool, and they allow you to express your creativity. You can make a video of a typical work day. Also, you can show what’s going on “behind the scenes.” Let’s not forget your video can also include some relevant information where you or someone else can give useful tips to followers. You can do everything you’d like or something that other people would find interesting. 

There is also a live feature, which is yet another way to get more engagement. Host Q&A session, live giveaway; provide a live stream of some event you’re hosting/attending. 

Bonus infographic:

Source: Wholikes.

Conclusion

Facebook is the most popular social media platform in the world. Billions of people use it on the daily and monthly basis. A website is an essential tool for business too, but besides getting more likes to your page, you also have to engage your audience. There are numerous ways to boost the engagement rate, and this article provided nine useful tips you can use.

Source : http://www.digitalinformationworld.com/2017/05/boost-facebook-engagement.html 

How to Improve Visibility and SEO (infographic)



Is link building still relevant to SEO and content marketing? You might think link building is in the same group as spam, content duplication, and methods to get your website linked wherever you can, even if that spot is a shady ad-filled blog. But link building doesn't have to be this way, and by itself, it's a great way to develop higher search engine rankings and find new customers. You have to approach link building in the right way by finding new places to share your links and removing old sources you don't need.

How many links you have on quality pages directly impacts where search engines rank you. Part of the method search engines use to determine a page's quality is by examining the links that go back to that page. Putting your links on spammy pages is ineffective. Quality links matter; quantity isn't a good substitute. What are some of the best ways to build links? Focus on getting your content posted in other places. Starting a relationship with an influencer, offering to do guest posts on an industry blog, or appearing in someone's blogroll are all great ways for your blog or small business to drive more visibility online.

Link building also helps draw customers your way in a simpler fashion: People on other sites may not have heard about you until they come across your post, your product, or your link in a blogroll. Find out more about how to do efficient link building, including the basics of starting an influencer marketing campaign, by exploring the following infographic and downloading the whitepaper "How to Increase Visibility and Improve Your SEO" from CopyPress.

Source : http://www.digitalinformationworld.com/2017/05/how-to-improve-visibility-and-seo.html

Want More Social Media Traffic? Follow This 6-Step Blog Content Distribution Plan



Traffic generated to your blog from social media is just as—if not more—important as search engine and direct traffic. Today, 69% of Americans use at least one form of social media, up from 50% in 2011. Consequently, your social media posts should not only be compelling but also framed in a way that will catch the eye of your social media audience. Here are 6 steps you can take to ensure that your blog will stand out and generate more traffic from social media.

Source: Digitalmarketer.

1. Create Fantastic Content

It all starts with creating engaging content, right? There’s a lot of bad content out there, so knowing your audience, brand, and the topic you’re writing about is imperative. Your content should be both actionable and informative, and entertaining doesn’t hurt either. But beyond the copy, your headlines are important as well. Drawing people in with imaginative and catchy titles on social media will make them want to read your blog. Most people decide whether they will click based on the title and description. That means on Twitter your entire chance of your blog getting read relies on 140-characters of greatness. Keywords in your titles also help the effectiveness of your optimization techniques. 


2. Focus on Search Optimization

Each social network gives you the opportunity to use searchable keywords that will help you garner more engagement for your blog posts. It’s up to you to use them effectively and in moderation. For example, some of the high conversion, non-industry specific keywords are:

Facebook: Deals, Discount, Tell Us, When, Where

Google+: Create, Discover, Promote, Share 

Twitter: Follow, New Blog Post, ReTweet, Top

Things are a bit different than they were a couple of years ago; now you need to write for humans as well as search engines. This still entails focusing on head keywords, but long-tail keywords (the ones consumers will use to search when they are closer to point-of-purchase) are now equally important. It’s also important to use platform-specific search enhancers, such as hashtags (see below).

3. Use Visual Content to Engage

Most of your customers are more apt to process information based on what they see, rather than what they read. And social media is the ideal platform for including visual content, such as images, infographics, presentations, and videos, to increase the number of likes and shares you receive on your platforms. In fact, according to one visual marketing survey, more than 90% of marketers said they used visual content in more than 50% of the articles they published. 

4. Aim to Be Concise

When posting on social media about your latest blog, keep things succinct. Yes, many people have short attention spans, but more important, you want to whet your audience's’ appetite about what they can look forward to when they read your blog. In addition, there are ideal character counts for each platform; for example, the ideal length for a Facebook post is 40 characters, 120-130 for a tweet, and 125 for a caption on Instagram.

5. Use Hashtags to Expand Your Reach

By now you have a good sense of what your followers like and respond to, but what about those you haven’t reached yet? Well, hashtags are a good way to expand the scope of your posts so that you bring in more traffic and conversions. Simply including one hashtag per post can attract more engagement. However, the hashtag you use needs to be relevant (don’t use a popular hashtag just because it’s trending), and including hashtags on Twitter is becoming less important in terms of engagement. 

The points mentioned above are just the tip of the iceberg in helping you create a strategy to utilize your social media platforms for driving traffic to your blog. The real effectiveness lies in combining each of the points in your plan. But it all starts with stellar content, because without that, you don’t have much worth optimizing.

Color Psychology In Branding: Industry Colors Explained [Infographic]



Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer. 

This infographic, created by Towergate Insurance, analyses the logos of 520 companies. It identifies their colour preferences and explores the emotional responses that these logos may be designed to provoke. 

Moreover, the same colour is thought to generate varying responses depending on the industry it appears in. Take, for example, the colour red. Used in the restaurant industry, it is an attention-grabbing colour and is even thought to stimulate hunger. The same colour used in the airline industry, however, is used to convey a sense of warmth and caring - something that is deemed an essential quality of any airline. 

The communication industry predominantly uses blue to promote a sense of clear communication and mental clarity. In the pharmaceutical industry, blue signifies well-being, as it is often associated with cleanliness and health. 

With this in mind, it pays to familiarise yourself with the values that your brand considers the most important and choose your colour scheme accordingly.


Demographics of the Top 7 Social Media Networks



To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s some insight into the demographics and usage characteristics for the top 7 social media networks to help you better target your audience.

Facebook

Facebook continues to be the most popular social media network with 1.9 billion unique monthly users. Additional statistics:

· Primarily Female (83% of online women; 75% of online men)

· Best Place to Reach Millennials and Generation X (the latter spends almost 7 hours per week on social media)

· 75% of Users Spend 20 Minutes or More on the Network Every Day

YouTube

With 1 billion unique monthly users, YouTube has become an alternative to cable television for many users. Additional statistics:

· Primarily Male (55% of users are men; 45% are women)

· Great Place to Connect with Millennials and Generation X (reaches more 18-49 year-olds than any U.S. cable television network)

· Approximately 2 Million Video Views per Minute

Instagram

With 700 million unique monthly users, Instagram is the fastest growing social media network; although more than 80% of users live outside the U.S. Additional statistics:

· Primarily Female (38% of online women; 26% of online men)

· Great Place to Reach Millennials (90% of users are under 35 years old)

· 53% of Users Follow Brands

Twitter

With 317 million unique monthly users, Twitter is the most oversaturated social media network. Additional statistics:

· Primarily Male (22% of online men; 15% of online women)

· Great Place to Reach Millennials (36% of online adults between the ages of 18 and 29 are on the network)

· 53% of Users Never Post Updates

· Users Spend an Average of 2.7 Minutes per Day on the Mobile App

Pinterest

With 317 million unique monthly users, Pinterest has the most relevant and fresh content of any social media network. Additional statistics:

· Primarily Female (45% of online women; 17% of online men)

· Demographics Are Fairly evenly Distributed Among 18-64 Year-Olds

· Users Are 10% More Likely to Make an Ecommerce Purchase Than Other Social Media Networks

· Staying Power (half-life of a pin is 151,200 minutes vs. 24 minutes for a tweet and 90 minutes for a Facebook post)

LinkedIn

With 106 million unique monthly users, LinkedIn is the top professional and B2B social media network.

· Slightly Male (31% of online men; 27% of online women)

· 45% of Those Who Make $75K or More per Year Use the Network (vs. only 21% who make $30K or less per year)

· Users are Slightly Less Likely to Use Other Social Media Networks

Reddit

With 85 million unique monthly users, Reddit powers more than 50,000 communities of shared interests and ideas, each surfacing the most relevant content of the day. Additional statistics:

· Primarily Male (67% of users are men; 33% are women)

· Younger Demographic (64% of users are under 30)

· Sales Content Is Discouraged

Understanding where your customers and potential customers are and how they want to engage with you on social media are the first steps in deciding which platforms to choose. Focus on where they already are and follow the rules of those sites. Most important, show them your personality and have some fun with it!

Infographic source: Tracx.

Cell Phones are Serial Killers: What Gadgets Have They Maimed, Mangled And Murdered [Infographic]



There seems to be a trend emerging where we can’t be apart from our phones. Really, when you think about everything that a modern smartphone can do this is no surprise whatsoever.

They take pictures of moments we never want to forget, they play music that brings us to our own special place, the guide us when we are lost through satellite navigation and they provide us entertainment when we are bored.

No-one will argue that smartphones are miraculous devices but there rise has come at the expense of stand-alone gadgets and everyday household object.

Some will call this a positive thing - survival of the fittest.

Some will call this a negative thing, they might even say that cell phones are serial killers.

What Gadgets and Tools has the Smartphone taken out?

GPS and Sat Nav

Now that Google Maps has over 1 billion active monthly users, the stand-alone satellite navigation device has died out. It is also very rare these days to see a paper map for anything other than decorative purposes.

The Home Telephone

Back in the day there was a communal, family telephone in every house. It was the only way to stay in touch. The smartphone means that those days are long gone, nowadays 41% of homes no longer have a landline telephone.

MP3 Player

In 2001, the iPod completely revolutionized the music industry. Fast forward 16 years and you would struggle to find a stand alone MP3 player or anyone that actually stores music on a device rather than streaming.

Newspapers

Newspapers are still kind of hanging around but you will find that the vast majority of people read their content online and circulation is plummeting. 

Having said all that...

This piece is clearly written with tongue in cheek. The smartphone is changing lives all across the world. It is truly a ingenious feat of engineering that all of these previously stand-alone devices can been compressed into a single device that slides into your pocket.

We can only look forward to what the future has in store.


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