How to create Shareable Content Using Infographics

We are becoming more used to be served business statistics on an eye-catching infographic design rather than listed monotonously in a word document. We don’t mind the colours and imagery which comes along with infographics because it is in our nature to be captured by visuals!

Infographics come in all shapes and sizes, however, if you have missed them they tend to be super long graphics that are easy to scroll through and understand no matter what your background in the relevant subject is.

Infographics can be extremely valuable to your company and they may even boost the reach of your business through social media sharing and blogs! If you are a small business looking to adapt to big business trends infographics are an excellent start.

Let’s look at how you can create shareable content through infographics, that will grab your target audience’s attention.

Shareable Content Statistics

We love to share – right! Social media sites have trained us to share content which we like and find interesting from retweeted to tagging the world has gone mad for engagement through social media.

If you are spending time on your website you will know that time is one of the most important aspects of content creation and as the figures below point out, users are being bombarded every minute with:

• Email users sending 204,000,000 messages
• Blog writers post 1400 new blog posts
• Facebook users share 2,460,000 pieces of content
• Twitter users tweet 277,000 times
• Instagram users post 216,000 new photos
• Vine users share 8,333 videos
• Pinterest users pin 3,472 images

This is can be a good and bad thing for your business. There are lots of ways you can get your infographics to your customers, however, there is lots of competition.

How do I Share My Infographic?

Statistics have shown that if share information about your brand well via infographics it could increase your traffic by at least 12%. This figure shows how easy it is to attract customers using high quality images and content. There are many ways which you can share an infographic but here are just a few ideas below:

• Social Media (Twitter, Facebook, Pinterest, Instagram)
• Blogs
• Email Marketing
• Website Pages

Infographic Design: Humans Love Visuals!

• Researchers found that coloured visuals increase people's willingness to read a piece of content by 80%.

• 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%).

• 65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated.

• Content with relevant images gets 94% more views than content without relevant images.

Content Creation and Infographic Design

73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. If you want to be a part of the visual content trend you must begin to create a shareable infographic which your business can share to show what you do and why your business is relevant in 2016.

Make sure you are using your designs effectively by engaging with your customers through social media. This will improve customer satisfaction and will gain the attention of potential new customers.Infographic Designer believe that:
“Infographics and charts are growing in popularity as they enable the summary of complex data into a compact and engaging design that holds the attention of your audience.”

Time and money are often spent investing in professional logo design so getting it right is important. Make sure that the design and information that is in the infographic design is accurate and professional. Web and Graphic design figures have shown that:

• 48% of browsers believe a website’s design is the top factor in deciding the credibility of a business
• 94% of mistrusted or rejected a website due to its design

When Creating an Infographic Remember…

Many businesses fall at the last hurdle and create amazing work which no-one knows they have done. Once you have designed the final draft of your infographic be sure you add the relevant information from your business:

• Logo
• Email
• Website
• Social Media Tags
• Call to actions

Bonus infographic:

Remember, infographics should be added to your business marketing strategy as they give your business the opportunity to share a key message or information in a digestible, engaging visual format. Have you got the information but not the time? If your business is lacking in the skills to create profession infographic design – hire someone to create the visuals for you.

The Complete Guide to Being a Successful Social Media Manager - infographic

Do you want to be a social media manager?

There over 2 billion social media users worldwide and the number will only keep rising. This rise has lead to a demand in social media managers who can help businesses with their social media marketing needs.

A career in social media managing can be highly rewarding.

To get started with social media managing, you need to understand what social media managers do, the skills required to be a social media manager and the steps you need to take in order to find work.

This infographic can help you with all of the above. Check it out below.

Courtesy of: socialmarketingwriting.

8 Elements of a Perfectly Optimized Social Media Account [Infographic]

One of the most challenging aspects of online marketing is keeping up with the changing trends and practices of social media marketing. The trends are volatile and tend to appear and vanish without saying hello or goodbye. Twitter makes changes to its profile layout just another casual day and the next thing you know Facebook introduced Like Button Reactions for its posts. Being a marketer by profession, I have to keep up with these trends to devise better and more engaging marketing strategies for my clients. In this blog, we have covered 8 elements that are critical for any social media marketer to avoid loss in traffic or engagement on their pages.

About Us

This must be the most underrated element of social media marketing, but believe me, this is as important to a social media page as air to your lungs. Without proper introduction of your organization along with purpose and goals of your presence, you simply cannot convert users into buying your products. While you’re at it, add contact details and all the necessary information the user needs to visit or call you. 

Creating Company Avatar

Here is the first visual element that any social media account must integrate in its marketing mix – and that is Logo. Your Logo is basically your avatar and if you want folks to identify and appreciate the interaction your brand is giving to them through social media accounts, its best that your avatar looks similar to your Logo. You can make a good version of it by calling in your designers or use any third party resources but make sure the same avatar is being used throughout your social media accounts

Company User ID

Has it ever occurred to you that your username ID would be similar to, better yet, identical to other social media accounts? When people search for you on social media they tend to open anything that resembles your brand. To clear up this glitch it is best that your account ID becomes same as your Brand name so that any chances of confusion is buried deep underground. Sometimes the brand name turns out to be a common word or widely spoken phrase, but not to worry as you can get your way with it too. You can change the ID to slight angle by introducing a category or product in the ID – mostly done with abbreviations. For instance, the company 'FME' sells a wide range of Magento 2 extensions. However, ‘Free Magento Extensions’ is too big for name which caused issues for the company while securing a social Media ID for its Twitter account. To tackle this situation, the Marketing team came up with@FMEextension to avoid any conflicts.

Number of Posts

This is also a key element responsible for the maximum reach and visibility you get on your social media accounts. In most weak and mal-found strategies, the number of posts are always targeted and the approach tends to tilt towards spamming. The numbers of posts are very important and specific with Social Media platforms. Twitter for example needs a good supply of content moderately 5-20 times a day, while Facebook is good with 5-10 times per week. On other accounts such as LinkedIn, you need to post once every business day which rounds up to 4-5 times a week. The marketer must also take into account the nature of the product and post an appropriate amount of content with the posts.

Credit User while Sharing Content

Its not just about being ethical on Social Media, but it also reflects the company manifesto towards its clients. If you are discrediting someone when sharing their content on social media, that most certainly implies you might cheat your customer when after getting their money. Trust me these things do matter and affect the image of your organization on a macro level. A simple "via [username]” will do the trick by giving your followers the content and the respect of a reputable organization. Remember, posting attractive content is only effective when your audience approves it. 

Keep you Links Short

Posting concise and trackable links is the best practice when it comes to an effective marketing campaign. Tracking URLs are used to direct traffic from places other than the CTA’s on your website such as banner ad, PPC campaign or eve an email blast. They help dose traffic to your landing page while allowing HubSpot Sources Report to separate the traffic, making the performance visible to you. The best way to make sure this is done correctly, add UTM codes in every link you post.

Visual Content

Images are truly a gift for social media. They have more vocabulary compared to any form of text and are able to pack a bigger punch for a smaller space. Without visual content your social media interaction and take a serious dip. It is imperative that your posts include a moderate amount of visual representation that helps channel the idea of your post to the minds of the viewer. For instance, every post targeted at your products you can feature an HD image that shows clearly what you are talking about. You can hire a professional photographer or buy a DSL for photographing your products. Use Photoshop tools to make your images more compelling and engaging to the viewers.

User Appropriate Response

Keeping a good eye on your tabs is a fair and effective practice. You’re not just here to advertise through your posts, but also respond to the queries when users reach out to you. Every response must be taken to note and responded accordingly. Since its social media, almost anyone can create an account and start a chatter. You need to make sure if the chatter is coming from a VIP customer, a potential lead, an admirer or just another spammer. A timely and appropriate response can lead to sales of the product your advertising or even stop a spammer from distracting your audience.

Infographic courtesy of Trellis

Infographic: Facebook Business Manager (For Beginners)

Gone are the days when businesses and companies alike created dissimilar profiles to manage their Facebook pages. The era of taking turns when using one log-in to access a business page has been finally eradicated when Facebook officially launched the Facebook Business Manager in April 2014.

Facebook Business Manager is a free tool that simplifies a company’s use of Facebook pages for tasks such as accessing, managing, and organizing multiple pages, advertising accounts, and applications. It is a common place in which members can perform tasks simultaneously without having to share log-in information. 

There are several instances when you should use Facebook Business Manager: handling multiple business pages and ad accounts, working with an agency or client partner, designating page permissions with different access levels to members, and requesting access to other pages or ad accounts.

With Facebook Business Manager, you can assign access to partners and colleagues without adding them in your personal profile. By adding their email address, you can invite or remove members and supervise their activities per section.

This guide is an easy-to-follow tutorial that teaches you the basics and mechanics of Facebook Business Manager – adding a plus point in your venture as a thriving business owner. Learn how to use Facebook Business Manager through this step-by-step infographic, courtesy of Slidegenius.

Click image to enlarge+.

Just follow these steps and you’ll be done in a jiffy! Wasn’t that easy? Now that you have an idea how Facebook Business Manager works, you can start exploring its features here.

Adjusting to Facebook’s changing features can be puzzling. Just be patient: read and read and read! Going through a pile of online innovations is not only a big accomplishment, but also an advantage for your business.

Digital Marketing Trends To Look Forward In 2016-17

The overall online spending is growing exponentially due to the constant state of flux in the Digital Marketing landscape, and the marketers are making millions from it. The top-notch are reaching the highest highs of the digital sphere effortlessly; however, there remains a long list of names that are toiling to cross the bar of mere $1000. The question arises- What the best-class marketers are doing that everyone else is failing to attempt? 

While we can clearly see the pace at which digital world is growing, one thing is certain that to be ahead in the race, marketers have to adapt the evolving digital trends sooner than others. As we are through with half of the year already, and the marketers have started gearing up for 2017, here are some of the digital marketing trends that will shake up the digital world in coming months.

Content Will Only Get Stronger

With 88% of the marketing done through content, standing out in the crowd has become extremely demanding in the digital world. To broaden the scope of content, marketers will focus on creating distinctive, hyper-targeted, and authoritative content that reflects the creativity quotient of the team and engages the users effectively. New types of content like simple quizzes, clickable whitepapers, HTML5 infographics, etc. will be leveraged by marketers to build confidence, develop brand, and become a true thought-leader in their segment. As too much of unneeded verbiage is already scattered online, the businesses will now aim to rise above the noise by contributing something original and substantial to attract and engage the visitor. 

Rise Of Live Video Streaming

The customer of today wants information in real time and real fast! With so much of content flooding ceaselessly online, you can no longer rely on a static blog or image to leave an impact on the user. The brands that incorporate live videos in their marketing strategies are receiving more engagement from the visitors. An average visitor seeks for an immense experience that connects him/her to the brand, for which live streaming platforms like periscope, Facebook live, Snapchat, and meerkat are rapidly booming. 

Source: wideo.

IOT Is Here To Stay

The Internet is not just the internet anymore. It has become an invasive part of the ecosystem that’s slowly taking over the things we use daily. As per 51% of the world’s top global marketer’s, IOT will completely revolutionize the digital world by the end of 2020. Marketers will further rely on real-time data to learn how customers interact with the products, take decisions, and make purchases. Not just that, IOT will also help to learn about the customers and leverage upon the gathered data to improve the customer service.

Growing User Generated Content

A research from twitter shows that about 50% of the visitors look for customer reviews before taking decisions. Also, over 92% of the visitors trust user recommendations over any other form of advertising media- This is where the importance of user-generated content comes into play. Soon the user-generated content will cover a major share of online content. The trend is economical, result-oriented, and highly effective to engage visitors and push them down the sales funnel. 

Impact of Online Reputation Will Grow

80% of the customers agreed that online reputation of a company impacts their purchase decisions heavily. Marketers have realized the impact that online reviews and opinions have on their business. In coming months, more and more companies will make efforts to enhance their online reputation. As Google is now conveniently displaying a company's review alongside the search result, it would become crucial for the marketers to have good customer reviews in their bank if they want to make it large in the digital landscape.

New Search Engines Will Boom

Conventional search engines like Google, yahoo, Bing, and Dogpile could only extract the pages that are easily accessible or are large enough to be located on World Wide Web. However, there are other lesser known engines like Broadreader,, omgili, etc. that dig deeper into the web and extract results. The new trend will use various social media applications, and strategies to find small but vital information from groups like Behance, Reddit, Tumblr, and other password protected sites and blogs that are ignored blatantly as they are hard to find, or not registered with search engines.

Infographic courtesy of: Click.

The ever-evolving digital sphere is playing in trillions, and to be at par with their efforts marketers have to adapt the emerging trends as quickly as possible. Here's a piece of advice for the businesses that are constantly trying to leave their mark in digital world - Every business has its own data and metrics that guide the managers to take actions and form strategies. Observe the trends and look for inspiration, but don't simply copy what the top-class marketers are doing. The outcome might deceive.

Thanks for the read! Good Luck.

How To Tame Your Task List: 5 Proven Ways To Do It (infographic)

Are you drowning in tasks and just can’t seem to keep up? Do you ever feel like you could work nonstop but still not make a dent in the list of things you need to get done? You are not alone.

Every day, someone at work is feeling overwhelmed by their massive list of tasks and feels like they’ll fall behind. The good news is that your large amount of tasks most likely means that your leader entrusts you with skills and know-how to get these assignments completed. 

With a little time management and organization, you can start managing your office tasks instead of allowing them to manage you. Read on to discover five ways you can tame that task list and become more productive at work!

1. Prioritize and Define the Most Important Tasks

Productivity happens when prioritization is happening. At the beginning of each day, look over your list of assignments and determine which ones are the most pressing. When you can single out which tasks are most important and can then break it down into a simple daily “to-do” list, you’ll find the satisfaction of checking things off helps fuel your work energy. You’ll find yourself making more headway simply because you’ve restructured the way your task list looks.

2. Use Technology In Your Favor

With all the apps, programs and software that are available today, you are guaranteed to find something that can help you automate reports and complete tasks quicker. Your web browser offers a host of extensions that can help you battle the day to day grind. Utilizing SaaS programs can help reduce manual labor and even create higher levels of employee engagement. For example, many companies are turning to gamification in the workplace to increase productivity and boost morale.

3. Eliminate All Distractions

With any job also comes a variety of distractions that can keep you from working at your max performance. Did you know that it takes an average of 23 minutes for a worker to resume a task once an interruption has occurred? Interruptions can be a variety of things - from email notifications, text messages, chatty coworkers and so much more. Eliminating distractions can add time to your day and help you chip away at that ever-growing task list. Limit your email use, turn off your phone or even place a sign on near your desk that allows coworkers to know that you’re dialed in.

4. Take Lunch Away From Your Desk

It’s been proven that when employees take a lunch away from their desk, they are more productive because it helps manage their time. When you take a moment to get away from your work environment and get away from the computer, you’ll find that the benefits of taking a lunch break far outweigh what you can do by working through it.

5. Assign Due Dates and Hold Yourself To Them

A task without a due date is like having a destination without a set of directions: you know where you need to end up but you have no idea how to get there. Yes, a due date on a task increases the pressure but it also increases urgency. Without deadlines, assignments can be pushed farther back and eventually off the table slowing down task outcomes. If your tasks do have dates, assign yourself subtasks with dates so you can stay productive and start completing assignments earlier than expected.

By implementing some of these strategies in your daily work, you’ll find your task list seeming less overwhelming and more manageable. Once you feel in control of your work, your quality of work will go up and you will become a task slaying machine! 

Infographic courtesy of: Quill.

Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)

Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.

The infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Brands are called to rethink their social media marketing strategies, paying particular attention to how they:

• Personalize their approach
• Talk WITH their customers and not AT them
• Leverage influencers
• Maintain a good mix of organic vs. paid advertising
• Be authentic

An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.

Click image to enlarge.

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