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    7 Tips to Improve Your Performance on LinkedIn

    7 Tips to Improve Your Performance on LinkedIn



    LinkedIn is considered the best business networking platform for creating new connections, showcasing your professional expertise, and marketing yourself. In this post, we'll go over some key tips to help improve your LinkedIn engagement, and boost your performance on the platform.

    Posts vs. Articles

    But before we begin, you should know how LinkedIn posts and articles work - and the difference between the two options.

    Posts

    Posts are the updates that show up in your LinkedIn news feed - you can think of them as Facebook status updates but for LinkedIn. You should use LinkedIn's post option when your message is short, and/or links to third party content.
    For LinkedIn posts, you have a limit of 1300 characters to express yourself. For comments, you have up to 1250 characters.

    Articles

    Articles are LinkedIn's long-form content option - with articles, you have more digital real estate to share your insights.
    LinkedIn articles, published on LinkedIn's self-hosted Publishing Platform, and connected to your LinkedIn profile, should be anywhere from around 400 words to 2000+. Articles should explore an issue, answer a question, and/or provide insights to the reader - however, articles also don't generally get as many views, likes, and comments as posts, which is another consideration.
    Now that we have more clarity on the difference between your main posting options, here are seven tips to help you improve engagement on LinkedIn.

    1. Text-Only Posts Perform Better

    Anecdotal evidence suggests that text posts generally perform better on LinkedIn than link-based updates which take readers to third-party sites. That makes sense - LinkedIn would obviously prefer to keep users on its platform as opposed to referring them to others - but that means that users need to consider what they're posting, and how they can boost interaction and activity on LinkedIn itself in order to maximize reach.
    When creating posts, you should also strive to write longer updates. Longer posts get a “read more” prompt at the bottom of the post in the feed, which, when clicked, helps to raise the engagement level, and increases visibility across LinkedIn.

    2. Break Up Content Using Emojis

    No one wants to read a long wall of text.
    In today’s world, with an ever-expanding array of content options begging for attention, the last thing you want to do is to bore your readers with long streams of text, which could see them switch off mid-way through.
    To help capture your audience’s attention, and more effectively deliver your message, consider breaking down your text content into shorter paragraphs. You could also consider using emojis to add personality to your posts.
    PRO TIP: Emojis work really well for headings and lists.

    3. Start Engagement by Liking Your Posts and Comments

    Liking and commenting on your own posts can be a good way of starting off engagement.
    Some people may feel uncomfortable using this strategy, but it works, especially if you don't have a big network. Any engagement triggers a signal to the algorithm, so its worth considering how you can give your posts a small push along, even a few hours or days after your initial post.

    4. Share Your LinkedIn Posts

    LinkedIn's great at getting your posts seen by your connections across the network. But you don't have to stop there - by using LinkedIn’s “embed” feature, you can distribute your LinkedIn updates across various social media networks that you have a presence in.
    For example, if you have a business Facebook account, you can share your LinkedIn posts on there too.
    If you're blogging about a discussion covered on LinkedIn, you can also embed excerpts of your LinkedIn posts on that post to help increase exposure.

    5. Engage with Other People

    As the name suggests, 'social media' is all about being 'social'. 
    On LinkedIn, you should strive to build and enhance your connections wherever possible, and one of the best ways of doing this is by commenting or liking other people’s posts.
    Be strategic when engaging with people. You want to put yourself out where prospects can see you. This may mean leaving thoughtful comments on posts by your industry leaders and providing your take on industry topics.
    The more you put yourself out there by liking and commenting on the content of others, the more you'll help grow your network, and increase your engagement levels.

    6. Use LinkedIn Native Video

    You can also use LinkedIn's native video option to boost your credibility, and capture the attention of your prospects.
    Create content that your LinkedIn audience will be interested in, and upload the videos on the platform. There are many topics you can cover on a video, from trending business topics to industry-specific information.
    Further, you might also try adding captions to your LinkedIn videos to enhance their performance. Search engines are obviously able to index text better than visuals, so it's worth adding text accompaniment where possible. Apart from this, including full transcripts can also expand the reach of the video to people who are visually impaired.

    7. Share Occasional Non-Business Updates

    LinkedIn is made to connect professionals in different industries, so it's understandable that the people within your network are there to see business-related updates. However, there's more to making professional connections than simply providing business updates. Clients do business with people that they know, like and trust.
    As such, consider getting personal on your LinkedIn posts every now and then to share some insight into who you are, and enable your connections to get to know you. 
    For example, did your kids hold their first lemonade stand sale? Share it with your network. There's nothing as refreshing as a personal post which adds a different angle to the sometimes banal corporate business posts on the news feed.
    Hopefully, these tips will get you thinking about how you can use LinkedIn to best advantage, both to grow your network and generate leads.

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