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    Did you know The Power of Recommendations on Social Media

    Did you know The Power of Recommendations on Social Media


    A new report from Globalwebindex looks into the power of recommendations on social media in inspiring and motivating purchase considerations.

    Brand discovery is where peer-to-peer recommendations on social media have the most impact – as much as 27% of Millennials cite this as a way of discovering new brands, and a significant portion of Gen Xers also say that these inspire their brand considerations. Elsewhere, a fifth of internet users say that lots of “likes” or good comments on social media would increase their likelihood of purchasing a product, climbing to almost a quarter of Millennials and Gen Zers.

    While Facebook still forms the backbone of their social media portfolios, Gen Zers and Millennials also have a considerable presence on other platforms like Instagram, Snapchat, Tumblr and Pinterest. The image and lifestyle-centric nature of these platforms has made them prime candidates for influencer marketing, especially among young females. 52% of female Gen Z Instagrammers have visited a celebrity’s page on the platform, for example.


    This chart from Globalwebindex looks into the power of recommendations on social media in inspiring and motivating purchase considerations.

    The Power of Recommendations on Social Media

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