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Showing posts from January, 2018

Here’s What You Need to Know About Marketing Automation

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Here’s What You Need to Know About Marketing Automation It's all about the customer experience It boils down to delivering the right message, at the right time, on the right channel. Photo Illustration: Yuliya Kim; Sources: Getty Images Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some pretty relevant scientific issues on the show, particularly as it pertains to tech. In one of the first episodes, the show explores the world of AI, discussing its benefits and problems. One of the more hair-raising issues brought up had to do with the fear that AI might become smarter than us, take over and kill us all, with one particular panelist reminding us about the  2015 incident  where a Twitter bot autonomously tweeted out a death threat. So, if AI is malfunctioning and, oh, tweeting out d

BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

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BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars Software makes dynamic, secure multimedia in cars more possible BlackBerry CEO John Chen introduces Jarvis at the North American International Auto Show. NAIAS At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled “Jarvis,” a new security platform for connected and autonomous cars. The software scans the cars’ inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. “Future cars will have half a billion lines of code, from 50 to 100 different providers: a humongous mobile computer running around the world,” said Chen. “We want to secure all those endpoints.” In comparison, the most advanced current model cars run  about 100 to 150 million lines of code , mostly provided by the manufacturer or a few close partners. That code is painstakingly reviewed by se

Facebook Launched a Gaming Creator Pilot Program

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Facebook Launched a Gaming Creator Pilot Program The social network is testing ways for creators to monetize content Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post,  Leo Olebe , global director of games partnerships at Facebook, listed the program’s focuses: Helping gaming creators build more meaningful and more engaged communities on Facebook than anywhere else. Increasing discovery and distribution across multiple surfaces, including Facebook.com, Instagram and  Oculus . Supporting gaming creators with the types of tools they need to make a living streaming games on Facebook. Building a platform where creators at every level have the opportunity to thrive. Every creator in the program will have access to special features, including the ability to livestream in 1080p/60 frames per second. Facebookgamingcreatorpilotprogr

Snapchat Is Making App Install Ads More Targeted With Deep Links

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Could be big for games and retailers Snapchat has built out a new part of its ad-tech stack to connect app installs with links automatically. Getty Images Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that  promote app installs  (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. Used by various app marketers on platforms like Facebook and Google, deep linking is  a sophisticated tactic  to drive traffic to a specific section by targeting users who have already downloaded and opened an app. For example, a mobile game developer might want to target players once they hit a specific level in the game, or a retailer could spotlight a product page that a user added to a shopping cart but didn’t buy. In other words, marketers are finding new ways to target you based on the apps that you open and play with the mo

Infographic: How ‘Microbloggers’ Leverage Their Influence Through Social Media Savvy

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Infographic: How ‘Microbloggers’ Leverage Their Influence Through Social Media Savvy For niche experts, channel choice is key Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both tastemaker and trusted friend. And a large fan base is no longer a requirement for influencers. More recently, brands have been turning to micro-influencers, bloggers with less than 100,000 followers, to better target consumers.  Bloglovin' , a media platform that connects these microbloggers with brands through proprietary marketing platform  Activate , looked at its users' followers and influence across social platforms to see how they use these channels to drive engagement. "In a rapidly growing world of micro-influencers and proliferation of social channels, brands and advertisers are looking for best practices to engag

6 Facebook Ads To Keep Your Customer Engaged - #infographic

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6 Facebook Ads To Keep Your Customer Engaged - #infographic With everything evolving in a very fast pace, Facebook has made huge steps in the eCommerce world with its new Buy Buttons and Store pages. but Facebook ads remains as the easiest yet most powerful tool you can use to advertise for your eCommerce business. Let’s discover the 6 ads you need to start today to keep your customers coming back to your online store. H/T:  revampcrm Source :  http://www.digitalinformationworld.com/2018/01/6-facebook-ads-to-keep-your-customer.html

Benefits of Infographics: 7 Ways to Boost Your Audience - #infographic

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Benefits of Infographics: 7 Ways to Boost Your Audience - #infographic You’ve got some compelling data, or some exciting statistics that you can’t wait to show the world and after messing around in Excel it still looks pretty boring. In a world where attention spans mirror that of a goldfish, how can you grab someone’s attention to get your information across? Introducing: Infographics. What exactly is an infographic you may be asking? Infographics can be educational, entertaining, and an extremely useful tool. They “are graphic visual representations of information, data or knowledge intended to visually present information quickly and clearly” H/T:  linkedin Source :  http://www.digitalinformationworld.com/2018/01/benefits-of-infographics-7-ways-to.html

Psychological Tricks to Boost Purchases - #Infographic

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Psychological Tricks to Boost Purchases - #Infographic As a successful eCommerce store owner you might be developing techniques to boost purchases. Before you go ahead with your strategic planning. Here is a tip for you my friend. The human brain is most complex assembly in the acknowledged universe. Why is that worthy information for you? Because you can use the psychology of mankind, to influence your consumers to make purchases. The following is an infographic, which portrays the most successful, psychologically recognized approaches of reassuring customers to make purchases. H/T:  revampcrm Source :  http://www.digitalinformationworld.com/2018/01/psychological-tricks-to-boost-purchases.html

Pricing Tactics - #Infographic

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Pricing Tactics - #Infographic Most online retailers don’t pay enough attention to their pricing strategy, they don’t see it as a game changer for their business, and hence they opt for other tactics that take cost more time and money. For example, they may spend weeks trying to fix their SEO and website optimization to increase their conversion rates, and just forget completely that pricing is a fundamental prerequisite for many purchase decisions. And that store’s pricing position will determine which type of customers they attract. The great thing about changing your product prices is that you can adjust it and measure the results almost instantly. So let’s find out 8 key pricing tactics that you can implement today to increase your sales. H/T:  revampcrm Source :  http://www.digitalinformationworld.com/2018/01/pricing-tactics-infographic.html

Don’t Alienate Your Mobile Readers - #infographic

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Don’t Alienate Your Mobile Readers - #infographic One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and most often do, read our email messages while we’re on the go. As a society, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed mobile-friendly email campaigns are such an effective time-saver for consumers that they’ve become the standard for email communication. For businesses and marketers, this means any emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers. H/T:  wsiworld Source :  http://www.digitalinformationworld.com/2017/12/dont-alienate-your-mobile-readers.html

20 Best Tools For Digital Nomads - #infographic

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20 Best Tools For Digital Nomads - #infographic A digital nomad's life is full of amazing opportunities, but it also brings it's share of challenges. Here's a list of useful apps to help you during your journeys. H/T:  toggl Source :  http://www.digitalinformationworld.com/2017/12/20-best-tools-for-digital-nomads.html

Organizing your office to increase productivity - #infographic

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Organizing your office to increase productivity - #infographic Organisation is key to running a successful business. From your office insurance package, to your day-to-day operations, everything must be organised and optimized to get the most out of your business, and save money where you can. After a business has organised their structure, growth plans, and everything else that can improve its bottom line, many business owners neglect the simple basics, such as organising your working environment. However, the truth is an organised office can be just as effective at improving a business’s bottom line as directly optimising your operations. Fortunately, organizing your office doesn't require a qualification in interior design. All you need is the input of your staff and some common sense. To help you take the first steps to a more optimized office, we have put together this useful info-graphic for inspiration and an indication of where to start. H/T:  makeitcheaper Sourc

Why You Need to Level up Your Landing Pages - #infographic

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Why You Need to Level up Your Landing Pages - #infographic When it comes to landing pages, the numbers are skewed. Landing pages do a staggeringly effective job at converting site visitors into paying customers. But directing customers to standalone landing pages is an underused tactic. When the numbers don’t add up, it means there’s an opportunity for businesses. Even though landing pages are slowly becoming the standard, implementing them now will still give you a significant edge over at least a few of your competitors. Leveling up your landing pages can improve your conversion rate, which impacts your bottom line. And the best part? You can do it without increasing the number of visitors to your site. H/T:  wsiworld Source :  http://www.digitalinformationworld.com/2018/01/why-you-need-to-level-up-your-landing.html

10 Creative Ways to Use Your Reviews - #infographic

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10 Creative Ways to Use Your Reviews - #infographic Reviews are a great way to showcase your business, all from the mouths of happy past clients! Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more. H/T:  weddingwire Source ;  http://www.digitalinformationworld.com/2018/01/10-creative-ways-to-use-your-reviews.html

The Future of SEO - #infographic

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The Future of SEO - #infographic Think about the last time you wanted to try a new restaurant or store. Did you search for its location on the Internet? Did you read reviews and look for social media posts discussing the quality of the food or product? If you did any of these things, you are living proof SEO is alive and well. SEO may not be the same kind of strategy it was five or even two years ago, but it has evolved along with the rest of the digital landscape. The question isn’t whether SEO is dead or alive, but instead, are you prepared for its role in future marketing campaigns? As we usually say, don’t just take our word for it; we’re right, but we have proof! According to a recent survey, 96% of marketers use SEO to provide informational and educational content to their audience. This isn’t surprising, but we do feel bad for the other 4% because, well, what exactly are they doing? H/T:  wsiworld Source :  http://www.digitalinformationworld.com/2018/01/the-future-of-seo