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Showing posts from December, 2017

The Real Truth About Digital Advertising - #infographic

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The Real Truth About Digital Advertising - #infographic A few years ago, many businesses grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what’s safe and comfortable? H/T:  wsiworld Source :  http://www.digitalinformationworld.com/2017/12/the-real-truth-about-digital.html

Five Business Resolutions That You Can Keep - #infographic

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Five Business Resolutions That You Can Keep - #infographic If it is time to re-evaluate your resolutions, or if you have not even set any for your business this year, it’s not too late! Check out these top five business resolutions that you can keep from  WeddingWire Education   to get you started so this year can be your most successful yet. Source :  http://www.digitalinformationworld.com/2017/12/five-business-resolutions-that-you-can.html

Social Sellers Vs. Non-social Sellers - #Infographic

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Social Sellers Vs. Non-social Sellers - #Infographic Salesforlife  asked over 500 sales, marketing and sales enablement professionals: who gets the better ROI when it comes to volume of new customers and hitting revenue goals—social sellers or non-social sellers? The results from State of Digital Sales Survey 2017 gave some unique insight into some of the priorities and challenges of sales leaders today, as well as some of the benefits of implementing a long-term social strategy.  Here are what sales executives in small and large companies are saying: The majority of sales leaders (71%) said their top priority in the next 12 months was converting contacts/leads into customers. The top challenge for sales leaders today was a close tie between lead generation (55%), and conversion rates/speed (54%). Companies that consistently do social selling see 65% faster volume of leads, compared to 47% of those companies that do random, or inconsistent, acts of social. Source :  http://ww

Don’t Alienate Your Mobile Readers - #infographic

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Don’t Alienate Your Mobile Readers - #infographic One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and most often do, read our email messages while we’re on the go. As a society, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed mobile-friendly email campaigns are such an effective time-saver for consumers that they’ve become the standard for email communication. For businesses and marketers, this means any emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers. H/T:  wsiworld Source :  http://www.digitalinformationworld.com/2017/12/dont-alienate-your-mobile-readers.html

20 Best Tools For Digital Nomads - #infographic

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20 Best Tools For Digital Nomads - #infographic A digital nomad's life is full of amazing opportunities, but it also brings it's share of challenges. Here's a list of useful apps to help you during your journeys. H/T:  toggl Source :  http://www.digitalinformationworld.com/2017/12/20-best-tools-for-digital-nomads.html

10 Tips for Optimizing Your Images for Search

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10 Tips for Optimizing Your Images for Search This  YouMoz  entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. Times have changed since the era of dial-up Internet, when users had to wait minutes for a single image to load. Today, we can enjoy fast Internet access—even on our mobile devices. But make no mistake, image optimization for users and search engines is just as important as it ever was, if not more so. In this article, we will take a look at the many ways you can optimize your images for search engines. 1. Use the right image Finding and using the right type of image for your website is an essential step towards success. A great place to start is good old  Flickr.com . It has a wide selection of different photos to choose from, along with an ability to filter content by license. That means that you can easily find a picture

How to Connect With Your Customers - #infographic

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How to Connect With Your Customers - #infographic Do you know what made Zappos such a great company? It wasn’t that they were selling shoes online – they weren’t the first ones to do that. It was the way Zappos connected with their customers. They had a few philosophies they lived by such as: The customer is always right even when he or she is wrong. You can make your customers happy by focusing on the experience instead of just the product. By making things convenient for your customers, such as a 365-day return policy, you will win their loyalty. Connecting with your customers on an emotional level is important because if you do, they will be 300% more likely to recommend you. Or, better yet, they will be 44% less likely to shop around, and they will be 33% less sensitive when it comes to your price. H/T:  quicksprout Source :  http://www.digitalinformationworld.com/2017/12/how-to-connect-with-your-customers.html

2017 Launch Marketing Report - #infographic

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2017 Launch Marketing Report - #infographic 74 per cent of marketers make social media a top priority when promoting the launch of a new product. That's according to a report from launch marketing specialist agency  Five by Five , based on a survey of 738 senior marketers in the UK, US and Australia. While social media took the top spot, TV was down in sixth place, with just 36 per cent of marketers saying it would be in their top five launch communication channels. You can find out what took second place – and plenty of other findings from the study – in the infographic below. Source :  http://www.digitalinformationworld.com/2017/12/2017-launch-marketing-report-infographic.html

The Business of Colour Psychology - #Infographic

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The Business of Colour Psychology - #Infographic Like the 2 certainties in life (death & taxes) there is no escaping colour. It’s all around us. It is ubiquitous. But what does it all mean? Why do people feel generally more relaxed in Green rooms? and why are peoples emotions most intense with elevated heart rates when sitting in a Red room? When it comes to choosing the right colour for your living room, bedroom or even your business it’s important that the colour represents what your trying to achieve. A tranquil relaxation room or a fiery new brand. H/T:  chadwicks Source :  http://www.digitalinformationworld.com/2017/12/the-business-of-colour-psychology.html

HTML and CSS Cheat Sheet - #infographic

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HTML and CSS Cheat Sheet - #infographic HTML lays the foundation, while CSS makes the experience easier, more engaging or more efficient. Snippest allow you to modify certain style elements faster by reducing HTTP requests. Here's what you need to know about HTML and CSS before you start designing your blog or website. H/T:  bluehost Source :  http://www.digitalinformationworld.com/2017/12/html-and-css-cheat-sheet-infographic.html

10 Tips For A Killer Design Portfolio - #infographic

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10 Tips For A Killer Design Portfolio - #infographic With the design industry now more than competitive that ever, it's vital that your design portfolio stands out from the crowd, highlights your best work and paints you in a positive light. The first port of call for anyone thinking of hiring or commissioning you, your portfolio speaks volumes about the kind of designer you are, so it's imperative to make the right impression. So whether you're a seasoned creative director or junior designer just starting out, this handy infographic details the 10 golden rules that will set you in good stead when putting your portfolio together H/T:  creativebloq Source :  http://www.digitalinformationworld.com/2017/12/10-tips-for-killer-design-portfolio.html

How to Be More Organized in Everyday Life - #infographic

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How to Be More Organized in Everyday Life - #infographic One of the key lessons of time management is prioritizing your tasks. The suggested way is to work on your most important tasks first. Executing these tasks takes you closer to your goals and obviously they should be prioritized to the top of your task list. However, there are also tasks that you have to do, but which are not related to your goals, thus their importance level is not that high. H/T:  clipix Source :  http://www.digitalinformationworld.com/2017/12/how-to-be-more-organized-in-everyday.html

The Indispensable Welcome Email - #Infographic

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The Indispensable Welcome Email - #Infographic Welcome email is the first step towards the foundation of building your brand image. It is a must for brands in the email marketing world, yet only 57.7% brands greet new subscribers with welcome emails. The first email to your subscribers sets the tone of your email relationship. Subscribers who receive welcome emails show 33% more engagement with the brand. Not just this, brands who send welcome emails have a higher chance for customer engagement and generating loyal customers. H/T:  inboxarmy Source :  http://www.digitalinformationworld.com/2017/12/the-indispensable-welcome-email.html

The Anatomy of a Perfect Job Hunter’s Linkedin Profile - #Infographic

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The Anatomy of a Perfect Job Hunter’s Linkedin Profile - #Infographic 94% of recruiters use LinkedIn to vet potential candidates for a position. Does your profile stand out and make a recruiter remember you or is it basic, boring and outdated? Here’s what the perfect job hunter’s LinkedIn profile looks like, complete with top tips for standing out against other applicants: H/T:  bellvuestudents Source :  http://www.digitalinformationworld.com/2017/12/the-anatomy-of-perfect-job-hunters.html

How Much Copy Should You Write on Your Homepage? - #infographic

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How Much Copy Should You Write on Your Homepage? - #infographic If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation. Or in some cases, they have none at all. Their intent is to get their visitors to take a very specific action – usually sign up for a free trial of a service. H/T:  quicksprout Source :  http://www.digitalinformationworld.com/2017/12/how-much-copy-should-you-write-on-your.html

Chat Bots! A Consumer First Look - #Infographic

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Chat Bots! A Consumer First Look - #Infographic Myclever  agency conducted research to determine the lay of the land between the UK Consumer & Chat Bots. Here’s a quick view of the report in infographic format — hopefully some solid data for those of you starting to think about building business cases, we certainly hope you enjoy it. Source :  http://www.digitalinformationworld.com/2017/12/chat-bots-consumer-first-look.html

How To Start A Blog: The 12-Month Checklist - #Infographic

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How To Start A Blog: The 12-Month Checklist - #Infographic Starting small is difficult. It requires a lot of patience. It's not a secret that achieving consistent, small, measurable goals can establish more permanent, disciplined, productive routines. Ask anyone who's lost a lot of weight just by adjusting their diet. They didn't keep at it because they dropped 50 pounds in one day. It's the incremental progress in the right direction and faith in the fact that it'll all be worth it that propels them forward. Blogging is very similar, actually. Hear me out! It's far more likely that your post will get just a few clicks on social media rather than go viral and garner thousands of followers in one fell swoop. Forget the one-hit-wonders. Blogging's about compiling a greatest hits album. You have to keep showing up and turning out content for your audience, proving relevance, and staying committed to your purpose to see marked progress. H/T: 

How to Start a Food Blog by Plating - #infographic

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How to Start a Food Blog by Plating - #infographic Brainstorm ideas and really think about it. Your blog name will be your brand. Once you choose a food blog name, purchase it through a domain registry like BlueHost. Once you decide how to start a food blog, I highly recommend self-hosting your blog through an external service like BlueHost or Host Gator. If you are first starting out, the free WordPress.com will work, but it is severely limited. You cannot install free or purchased custom themes or additional plugins. H/T:  platingpixels Source :  http://www.digitalinformationworld.com/2017/12/how-to-start-food-blog-by-plating.html

How to Earn Your Audience Through Content Marketing - #infographic

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How to Earn Your Audience Through Content Marketing - #infographic Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences.  Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience: H/T:  newscred Source : http://www.digitalinformationworld.com/2017/12/how-to-earn-your-audience-through.html

6 Free Mockup Generator Tools to Create Device Mockups

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6 Free Mockup Generator Tools to Create Device Mockups Many content creators and graphic designers use PSD mockup templates to show projects in realistic environments. But what if you’ve no idea how to use Photoshop and have no time to learn? There is a solution for such a case. You can create mockups yourself without Photoshop or any other advanced tools that you’d have to master first. What’s cool, you don’t have to pay for this. Use these free online mockup generators and get the job done literally in a few seconds.   Mockuper Smartmockups Magic Mockups Dunnnk MockupsJar MockDrop Hat Tip: TemplateMonster.Com Source :  http://www.digitalinformationworld.com/2017/12/online-mockup-generators-one-minute.html

An Illustrated Guide to Social Media for Events - #infographic

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An Illustrated Guide to Social Media for Events - #infographic We all know how important social media is for events. From offering the perfect channel to engage attendees, to a platform for increasing ticket sales, offering customer service, or listening out for content ideas. But how much do you know about the 8 biggest social media networks? In this infographic, you see a quick run-down of all the essentials you should be aware of, along with some quick tips on how to get the most out of them. H/T:  eventbrite Source :  http://www.digitalinformationworld.com/2017/12/an-illustrated-guide-to-social-media.html

Best Motion Graphics Trends in Design [Video]

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Best Motion Graphics Trends in Design [Video] Here are the hottest motion graphics trends from this year you should keep an eye out for. No matter what the current trends are, it’s important to remember that motion graphics are just another way to convey the desired message to our target audience. Therefore, keeping the message and target audience is crucial as not all trends or styles will be applicable to all clients. As such, your work as a designer should always embody the right style to communicate the message in the most effective way. Hopefully, knowledge of these trends will help you to accomplish that. Source :  http://www.digitalinformationworld.com/2017/11/best-motion-graphics-trends-in-design.html

The Case for B2B Marketing on LinkedIn - #Infographic

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The Case for B2B Marketing on LinkedIn - #Infographic It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results. When you can prove your ROI on LinkedIn, you get more than a thumbs-up from management and the justification for more spend. Tracking the metrics needed to establish ROI makes your marketing more effective, too. Keeping ROI in mind means you start with quantifiable goals. It means you have identified relevant metrics and have the means to track them. And it means your team is continually evaluating these metrics, checking progress, and making adjustments to meet your goals. H/T:  linkedin Source :  http://www.digitalinformationworld.com/2017/12/the-case-for-b2b-marketing-on-linkedin.html

Four Ways to Prioritize Topics on Your Editorial Calendar - #infographic

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Four Ways to Prioritize Topics on Your Editorial Calendar - #infographic Your editorial content calendar is a valuable asset that will help you schedule the low-hanging fruit content that will drive the most results quickly. Start to prioritize what content makes it on your calendar first, by using these few prompts: H/T:  verticalmeasures Source :  http://www.digitalinformationworld.com/2017/12/four-ways-to-prioritize-topics-on-your.html

Why Faster Page Load Time is Better For Your Website - #Infographic

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Why Faster Page Load Time is Better For Your Website - #Infographic We all have a need, a need for speed. In our day-to-day the one thing that is constantly being improved in almost all aspects of life is speed. Whether it is food delivery, online purchases or speed dating. We live in a society where everything is about the here and now and when someone decides that they want something, they want it then. Website speed and individual page load time,it is no exception. I can personally say that in my alcohol infused online shoe shopping sprees that I will switch to a different online store if a page is taking too long to show me those precious heels. I want to flip through them quickly and have no patience to spend minutes waiting for different pairs of shoes to load. H/T:  skilled Source :  http://www.digitalinformationworld.com/2017/12/why-faster-page-load-time-is-better-for.html

The Theory of Email Evolution - #Infographic

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The Theory of Email Evolution - #Infographic Emails are a convenience in the modern times. Right from registering your account at a social media to getting your fresh scoop of the global news, emails are your passport to the digital world. Ever wondered what brought about this revolution? In the 47 years journey, emails have progressed in leaps and bounds. Even with social media becoming a preferred mode of communication, email marketing is here to stay. Curious to know where the future lies for emails? View latest infographic “Theory of Email Evolution”. H/T:  emailmonks Source :  http://www.digitalinformationworld.com/2017/12/the-theory-of-email-evolution.html

The Rise of Ad Blockers and What to Do About It - #infographic

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The Rise of Ad Blockers and What to Do About It - #infographic For many Internet users, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented from being served, and users are free to surf the Internet without watching thirty-second commercials or staring at an ad for five seconds. But what does this mean for advertisers and publishers? H/T:  signal Source :  http://www.digitalinformationworld.com/2017/12/the-rise-of-ad-blockersand-what-to-do.html

The State Of Social Shopping - #infographic

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The State Of Social Shopping - #infographic Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they’ve had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars – from the Facebook Gifts experiment  to Twitter’s flagging. This year, however, it seemed that brands like Pinterest, Instagram, YouTube, and even Facebook and Twitter, may have turned the corner on social shopping. H/T:  slantmarketing Source :  http://www.digitalinformationworld.com/2017/12/the-state-of-social-shopping-infographic.html

The Ultimate Social Media Best Practices 2017 - #Infographic

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The Ultimate Social Media Best Practices 2017 - #Infographic No social media best practices would be complete without acknowledging America’s most watched platform, YouTube. With more than 1 billion hours of viewership every day, how does your channel stand out? By creating SEO-optimized video and channel titles and descriptions. H/T:  bonfire Source :  http://www.digitalinformationworld.com/2017/12/the-ultimate-social-media-best.html

How Online Video Influences Your Audience - #infographic

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How Online Video Influences Your Audience - #infographic The way people consume media is changing. Traditional TV is down, desktop is plateauing. People are canceling their cable TV subscriptions, but are signing up to streaming services like Netflix or Amazon prime in droves. Mobile is exploding and online video is enjoying a huge surge in popularity. YouTube has over a billion users, and that number is growing over 40% per year, with revenue growth up an even more impressive 50% over the same period. This is starting to mean that YouTube is becoming more effective (or at least more cost effective) than TV when it comes to video advertising. A dutch brand called Landliebe, which focuses on dairy products, studied it's ROI on both TV ads and YouTube ads, to discover which form of video advertising was more effective. H/T:  thinkwithgoogle Source :  http://www.digitalinformationworld.com/2017/12/how-online-video-influences-your.html