Instant Engagement: How Companies Can Use Facebook Live

Instant Engagement: How Companies Can Use Facebook Live

Facebook Live, first introduced in the summer of 2015, has become a popular way for users to create videos and engage with friends and family. In its beginning, Facebook Live was only an option for celebrities, but now anyone with a Facebook account (and a decent internet connection) has access to it, and users are taking advantage of it in a variety of fun and creative ways.
Entrepreneurs have found Facebook Live to be a great way to promote their business to new and existing audiences, and those successes speak volumes. Continue reading to learn more about best practices when using Facebook Live, as well as ways to incorporate it into your marketing plan.

The Benefits of Facebook Live and Best Practices Not to Miss

Facebook isn’t the first company to provide live video streaming to users; Periscope, MeerKat, and YouTube have been doing it for much longer. So what makes Facebook Live different (and better) for businesses?
  • Facebook has 1.1 billion daily active users. Facebook also shared in a blog post that people “spend more than three times more time watching a Facebook Live video on average compared to a video that’s no longer live.” With live video, you reach a larger audience.
  • Facebook’s algorithm gives priority to live videos in the News Feed, making your video more likely to be seen by your friends and family (and other followers) than a regular status post or photograph.
  • Unlike Periscope and MeerKat, Facebook Live has customizable privacy filters, so you can choose who sees your video. This is great for business owners who create specific videos to target different audiences—a highly recommend practice.
  • Unlike Periscope and MeerKat, the video doesn’t disappear when you’re done filming.  Once you’re finished, the video is posted on your timeline and will stay there permanently, or until you choose to remove it. This gives consumers a chance to view the video even if they missed the live session, and it gives you the option to share and promote your video on your blog and other social media sites.
  • In general, people have short attention spans (you may be familiar with the goldfish statistic). Live streaming is a good way to attract users and keep them engaged, even if it’s only for a short period of time.
  • Live videos can be edited. Include an engaging headline and a detailed description, and don’t be afraid to incorporate keywords. Post your video to your blog or website, and use it to boost your SEO.
Before you jump in and start streaming, consider the following best practices for Facebook Live.
Plan what you’re going to say ahead of time. If you don’t, you may get distracted or lose your train of thought during the video, and this may confuse (and disengage) your audience. Plus, you don’t want to give the impression that future Facebook Live videos will be disorganized.
Promote your video beforehand. It’s likely you won’t have a large audience your first time live streaming, and that’s okay. But if you don’t promote the fact that you’ll be live streaming, it’s going to take longer to achieve a big audience. Post status updatesahead of time alerting followers that you’ll be going live, and let them know what topic you’ll be discussing. Especially in the beginning, it also doesn’t hurt to give viewers some kind of incentive to tune in.
Practice your video first—if you can. I can’t stress this enough: Practice, practice, practice.  Eventually you’ll get comfortable with the format and won’t need as much practice, but in the beginning give yourself a dress rehearsal before going live.
Make sure the video quality is good. Check the lighting, make sure there’s no background noise, and ensure the camera is at an optimal position.
Ask viewers to subscribe, or use another call to action. You put in tremendous effort trying to garner an audience. Don’t let viewers sign off without asking them to do something, such as subscribing to see future videos, leaving their email address on a landing page, or checking out a product on your website.
So now that you know how to create an exceptional Facebook Live video, how can you incorporate it into your business plan?  Here are some ideas.

Types of Live Videos

Give a “Behind the Scenes” Look at Your Business

Consumers are fans of transparency. Take them live, behind the scenes, at your business.

Host an Interactive Q&A Session

Look at frequently asked questions posted on your website, blog, or Facebook page, and then let consumers know you’ll be hosting a Facebook Live session to address some of them. Most likely they’ll thank you by tuning in to see what you have to say.

Promote an Event

Whether it’s an event related to your business or just a fun event you plan to attend, go live! People who can’t attend will appreciate you streaming it so they can get involved as well.

Advertise a New Product—and Explain How to Use It

One of the best ways to get the word out about a new product is to go live with a demonstration. Show your audience the product’s benefits and let them ask questions. It never hurts to provide a tutorial (whether for new or old products). Users may be more apt to buy something when they feel comfortable ahead of time with how to use it.

Host an Interview

Consider interviewing employees, customers, or industry influencers. Your audience will appreciate hearing what someone new has to say.
Now that you’re a pro on how, why, and what to stream, it’s time to begin using Facebook Live. Make a plan and incorporate Facebook Live into your business plan.
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Instant Engagement: How Companies Can Use Facebook Live

Via Salesforce

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