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Showing posts from November, 2017

10 Things You Need to Know About Metasearch in 2018 - #infographic

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10 Things You Need to Know About Metasearch in 2018 - #infographic It has been a big year for metasearch, and with so much growth in 2017. Through in the recent survey, you see the opinions from across the industry, collaborating with digital marketers at online travel agencies, digital marketing agencies, hotel suppliers, tech brands and others. From a diverse industry and experience mix with over 45% of our respondents holding a position title of director or higher. The largest global brands in the industry, with 65% managing metasearch campaigns for 500 or more hotel properties, with key regional focuses in Europe, North America, Latin America and Asia-Pacific. H/T:  koddi Source :  http://www.digitalinformationworld.com/2017/11/10-things-you-need-to-know-about.html

The Evolution of Search Engine Optimization - #infographic

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The Evolution of Search Engine Optimization - #infographic Search engine optimization can seem like an alien concept to those unfamiliar with it, and one of the biggest struggles for marketers tasked with adopting search engine marketing is explaining the concept to a boss or client who is brand new to SEO. For those of us who've worked in the industry for some time, it's easy to understand the value of SEO because we've been a part of it while it has evolved. We understand the purpose behind new algorithm changes and can appreciate why some SEO tactics are more valuable than others. For someone without this knowledge, it can be more difficult to wrap their head around why and how SEO works. Bubblegum  Search have created this short, sharp interactive timeline on the history of SEO, and it's the perfect place for beginners to get up to speed on why SEO exists and how it has grown into what it is today. Source :  http://www.digitalinformationworld

The State of the Blogging Industry 2017 - #infographic

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The State of the Blogging Industry 2017 - #infographic Bloggers are a fascinating group of humans who are driven by a desire to exercise their creativity and build an independent income that helps them become self-employed. They cover blog topics ranging from online business and marketing to vegan recipes to productivity to living. Many bloggers are entrepreneurs with creative business models who sell everything from advertisements to ebooks to software applications. In the process some of them become what we like to call “professional bloggers”, which we define as making more than the median household income in the United States… and many of them do all of that without a “real job.” H/T:  convertkit Source :  http://www.digitalinformationworld.com/2017/11/the-state-of-blogging-industry-2017.html

Google Assistant vs. Siri: Which is the Best Smartphone AI? - #infographic

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Google Assistant vs. Siri: Which is the Best Smartphone AI? - #infographic Siri is the go-to personal assistant Apple iOS users were proud to have and rely on. It nearly had no competition in the world of smartphones with its speed, clarity and accuracy until Google Assistant entered the big picture and turned the tables. On first glance, Siri and Google Assistant are very much alike. They do the same things from setting reminders, to accessing apps and answering random questions. They respond with similar speeds, only with a few milliseconds apart. They both start up pretty fast too and could be monitored by speaking to them directly. This makes the battle highly competitive, and very hard to give away a verdict. But at a closer look, we were able to detect many substantial differences between these two major personal assistants to have ever hit the market. Google has managed to develop its assistant much friendlier and chattier than Siri. Overall, it scores high and is

8 Types of Clients You Never Want to Work With - #Infographic

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8 Types of Clients You Never Want to Work With - #Infographic Whether you’re a freelancer or work in a more traditional office setting, you’ve probably had to deal with customers that make your blood boil. Working with know-it-all clients or clients who have unrealistic expectations is common. There’s even a whole website dedicated to it called Clients from Hell. Getcrm  put together a visual on types of clients that you never want to work with. Source :  http://www.digitalinformationworld.com/2017/11/8-types-of-clients-you-never-want-to.html

The DIY Filmmaker's Toolkit - #infographic

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The DIY Filmmaker's Toolkit - #infographic For the cash-strapped filmmaker who has the ambitious vision but lacks a Hollywood budget, here's a handy guide to do-it-yourself production equipment and tools. H/T:  wistia Source :  http://www.digitalinformationworld.com/2017/11/the-diy-filmmakers-toolkit-infographic.html

HOW TO FIND NEW CLIENTS FOR YOUR SOCIAL MEDIA AGENCY [WEBINAR]

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HOW TO FIND NEW CLIENTS FOR YOUR SOCIAL MEDIA AGENCY [WEBINAR] In a recent webinar hosted by SMhack in partnership with  Lisa Sicard , social media expert and author of ‘ Learn to Tweet and Thrive on Twitter ’, we discussed the different ways in which a social media agency can find new clients. Lisa’s experience combined with extensive knowledge of content marketing and social media gave us interesting insights on how to achieve leads through social media marketing. Lisa covered examples of how people from different industries made great use of social channels to build a clientele and also how we can learn from them. This webinar has been highly useful for the attendees and we hope that you might find it helpful as well. Here are the takeaways from the webinar: TAKEAWAY #1: LINKEDIN LinkedIn is one the key ways to finding potential clients online. It is not only a social but also a professional channel where people connect with each other. To get a head start on Linke

8 Types Of Font Combos That’ll Go Straight To Hell

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8 Types Of Font Combos That’ll Go Straight To Hell How can a font combo go straight to hell? Keep in mind, every font has a purpose. If it is paired with a font that conflicts with that purpose, the whole combination looks awry. This is why pairing fonts can be a challenge. It isn’t as simple as pairing two that  look  alike; both of them have to work together to achieve typographic aims. Some fonts do not get along. They just look wrong together. And they can also look wrong together even if they look similar. Typography experts can spot these differences easily. However, even someone who is not an expert in the field can tell which fonts work together if they overlap their chosen designs in a design program. The trick to creating  outstanding font pairs  is to know which fonts don’t work well together and why. We made it easy for you. Here are eight types of font combos that might compromise your project. Courtesy of:  Designmantic.com

8 Tips to Create Outstanding Font Pairs

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8 Tips to Create Outstanding Font Pairs When you choose a font for a design, what is it that comes to mind? Do you look at a font’s style or do you look at its affinity with another font? If you combine both of these aspects, you can create font pairs that can make your design shine. It can be said that mismatched font pairings are  deadly sins of typography . Keep in mind, the look of a font can sometimes help a designer communicate a message as much as words and sentences can. Font pairings that are mismatched can compromise the message that you are trying to convey with your design. This is because each typeface has its own voice. This voice can be drowned out if it is paired with a typeface that is in conflict with it. Font pairs that are perfectly matched can make your message loud and clear. They can set the tone for a design and influence how it is perceived whether the design is a presentation, website or app. Gone are the days when designers were limited to fonts

Fast Food Font Choices: What Goes Into The Making Of Scrumptious Logos!

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Fast Food Font Choices: What Goes Into The Making Of Scrumptious Logos! What is that makes your favorite fast food joint’s logo instantly recognizable? Some would argue that it is the choice of font that makes it stand out for them while other consumers might say that it is their preference for a particular brand that makes it so. I would say that both cases apply. It is true that consumers are able to recognize their favorite food brand through its logo because they are frequent customers. Food brands know this for a fact, which is why they are very careful about the types of font they use for their logos. LEARN MORE ABOUT RESTAURANT LOGOS Logo designers know that  crafting a memorable logo  has more to do with how consumers perceive a particular brand. They also know that a logo’s design, in this case font, also plays a significant role in crafting a brand’s image. Some of the  food brand logos  in this list have stuck to the same font for decades. Some have made subtle c

Font Moods: Emotions Elicited By Different Types Of Fonts!

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Font Moods: Emotions Elicited By Different Types Of Fonts! Almost any design or website project will involve the art of playing around with type to create the intended effect. From a page replete with text to a few words, the font choices you make during the early planning phases will establish the tone for how your work is perceived. Fonts go beyond the apparent written meaning and communicate more than what appears to the eye. Fonts can help set a mood and can be leveraged to emphasize the inherent message and impact of text. Be it  expressing yourself with kinetic typography  or a more static one, designers are getting ever more interested in leveraging the power of words. Do you aspire for a modern and glamorous look and feel, or a more classical, timeless panache? Is your text intended to enrage and stimulate the readers or fill them with a jovial, heartwarming joy? Do you want to “sound” logical and authoritative, or eccentric and quirky to your readers? Do you want the

10 Most Versatile Fonts Every Designer Should Own - #infographic

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10 Most Versatile Fonts Every Designer Should Own - #infographic In this age of technology where we are getting exposed to various designs, websites and mobile applications every single day, we are getting familiar with a number of design elements without us even realizing the fact. And the fonts are very much a part of design elements that we come across in the course of our day-to-day businesses. There is a high possibility that you cringe by having a mere look at the changed font that you are used to working with on Note 5 or iPhone 7. Ever wondered a beautifully designed newspaper drafted in Italics or Book Antica or Arabic typesetting for that matter? What if one morning you awake only to find out the font settings of your favorite blog changed just for the sake of it. H/T:  designmantic Source :  http://www.digitalinformationworld.com/2017/11/10-most-versatile-fonts-every-designer.html

The Hottest Web Design Trends to Look Out For in 2018 - #infographic

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The Hottest Web Design Trends to Look Out For in 2018 - #infographic 2017 has been a remarkable year for web designing with new website shapes coming in, including the much loved infinite vertical scrolling version. With just about two months to go for 2018, Take a look into the best web design trends of the year going by and analyze what your website could or ‘should’ look like in the year to come. Here are the hottest website design trends to look out for in 2018. H/T:  railsfactory Source :  http://www.digitalinformationworld.com/2017/11/the-hottest-web-design-trends-to-look.html

A Look Ahead: What to Expect in Content Marketing in 2018 - #infographic

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A Look Ahead: What to Expect in Content Marketing in 2018 - #infographic Just like other types of marketing, content marketing is always changing. Businesses must be able to stay in the loop when it comes to trends so they can keep their online marketing strategies as efficient and effective as possible. If you’re wondering how content marketing is expected to change in the coming year, check out this infographic for a look at some of the most exciting trends. H/T:  penningtoncreative Source:  http://www.digitalinformationworld.com/2017/11/a-look-ahead-what-to-expect-in-content.html

Top 3 Trends That Will Impact Entrepreneurship in 2018 - #infographic

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Top 3 Trends That Will Impact Entrepreneurship in 2018 - #infographic Smart organizations will approach the creation of winning experiences by finding their purpose and then using it as a creative and aspirational theme with which to engage. Consequently, an approach to building + operationalizing brand purpose will be increasingly valuable in achieving desired business outcomes. Transforming collaboration and inclusion from activities into strategies will be critical to achieving such endeavors in 2018. H/T:  whiskdata Source :  http://www.digitalinformationworld.com/2017/11/top-3-trends-that-will-impact.html

A – Z OF HASHTAG ANALYTICS

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A – Z OF HASHTAG ANALYTICS #WHY HASHTAGS Before we get to the why, we will look at what hashtags are. For anybody on social media, the hashtag is a familiar sight. The hashtag used to be the pound sign in your mobile phone. Today, the hashtag is like your curator in a museum or exhibition space; you can access all the information relevant to a particular topic, through the right usage of a hashtag. It is a curatorial mechanism that collects all the information in a social channel in one place. By using the hashtag sign # before a word or phrase(without punctuation or space), a link gets created. By clicking on this link, you will find yourself exposed to all the content relevant to the word used in your hashtag. For example, if you search for  #socialmediamarketing  on  Twitter , you will be able to view all the posts, chats, and tweets that have been posted under that hashtag. #HASHTAGS AND BUSINESS You can very well imagine the enormous potential of the hashtag for