The 3 flavors of linkedin matched audiences infographic

The 3 flavors of linkedin matched audiences infographic

Many marketers are finding their sweet spot on LinkedIn with Matched Audiences, and our vibrant visual lays out the essentials of this powerful feature. We’ll guide you through three flavors that come together for the perfect treat: Chocolate (Website Retargeting), French Vanilla (Contact Targeting), and Strawberry (Account Targeting). By scrolling through the infographic below, you will learn how to:

  • Set up retargeting, which can improve conversions by a cool 70%
  • Create a gourmet audience of contacts that can increase click-through rate by 37%
  • Serve custom ad content to specified accounts and produce up to 20% more sales opportunities
  • Emphasize priority accounts to scoop up maximum value
  • Strengthen sales and marketing alignment by refining your prospecting scope

I scream, you scream, we all scream for sharply targeted, results-driven B2B social media marketing campaigns. That’s how it goes, right? Anyway, dig in before it melts!

The 3 Flavors of LinkedIn Matched Audiences #infographic
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