Global Social Media Statistics for 2017

Global Social Media Statistics for 2017

Social media is an ever-evolving set of skills, best practices, and platforms. The social networking platform companies are continually rolling out new features as they compete for an ever-dwindling commodity—our time.

But if you take a look at social media statistics, you can get an idea of how to best use social media for your business.

Global Social Media Statistics

We’ve highlighted some of the most valuable stats for business below:

Social Media Users and Frequency

Who’s where and how often?

• Facebook is still the site with the most active users (1.860 billion) per month and 1.74 billion active users on mobile. That’s roughly 22% of the world’s population. (Statista)

• Out of online Americans, 79% use Facebook (75% of men and 83% of women), 32% use Instagram, 31% use Pinterest, 29% use LinkedIn and 24% use Twitter. (Pew Research Center)

• WhatsApp has over a billion users now.

• There are 3.773 billion internet users (50% penetration) and 2.789 billion active mobile social users (37% penetration) around the world. (We Are Social)

• Annual growth of internet and social media active users around the globe was 10% from 2015-2016. Growth of active social media mobile users was 21 percent. (We Are Social)

• 97% of online adults ages 16-64 have visited or used a social network over the past month.

• Nearly 80% of girls in Japan ages 10-19 have a Twitter Account (eMarketer)

• The average internet user has 7 accounts, up from 3 in 2012. (Global Web Index)

• 45% of online women use Pinterest. (Pew Research Center)

• 32% of teenagers say Instagram is the most important social network and most of the site’s users are between 18-29. (Pew Research Center)

• SnapChat reaches 41% of all 18-34-year-olds in the U.S. and 150 million people use the platform every day. (SnapChat)

• Since 2005, the number of people who use social media has risen from 5% to 69%. (Pew Research Center)

• 34% of Americans over 65 use social media, while 64% from ages 50-64 use it. (Pew Research Center)

Digital in 2017 Global Overview

Infographic source: Invespcro.

Statistics can be overwhelming so it’s important you put them in context for your business. What markets do you sell in? Who is your ideal customer and what demographics do they fit? Knowing the answers to these questions can help you apply what is most valuable to your marketing.

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