At the inception of Google, its algorithm was based on the concept of "link popularity." This means that websites were ranked based upon how many other sites link to it. However, Google later realized that people try to manipulate its algorithm by purchasing links and using other spam techniques. Google then established the Web Spam Team to specifically deal with spam that are included within the search engine's results. The team quickly began changing the algorithms with new updates by adding multiple off-page SEO factors for better results.

Until now, Google has regularly launched spam updates like Panda, Penguin, Hummingbird, Pigeon, Pirate, and so on. All of these updates were designed with unique qualities for controlling web spam and killing traditional link building techniques. At this time, Google only values "quality backlinks" when creating website search rankings. While it may be easy to read, making high-quality backlinks isn't always an easy task.

The below infographic will help you learn more about how Google handles its search rankings to help boost your website's online presence. As you maintain your social media profile, remember that Google checks the website link profile to find out whether you're keeping good or bad online neighbors. But, how can you effectively maintain a high- quality website life profile? What factors will have an effect on your link profile's quality? No worries, I've dished out all of the essential details and you'll just need to read through thoroughly.

Off-page SEO factors may have changed drastically in the last five years, but if you follow the footprints as mentioned in the below infographic, then you can be sure that your website will keep on rising and never be penalized by new Google spam updates. This infographic was researched and designed by Shane Barker. If you have any further questions, feel free to comment. And, don't forget to share with your colleagues and friends if you enjoy!

Author bio:

Shane Barker is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list celebrities.

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