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Showing posts from October, 2016

Why Your Business Should Market on LinkedIn (infographic)

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Why Your Business Should Market on LinkedIn (infographic) LinkedIn is the largest professional network in the world. It’s a popular website for people to find jobs, and it’s even more popular as a place to rub elbows with their coworkers.  But as you’ll see in this  infographic from WebpageFX , LinkedIn is also a place to promote your business.  Whether you run a B2B or B2C company, LinkedIn provides you with the audience and means to create new sales.  You can blog, comment on content, send connection requests, create private messages, and more all from your LinkedIn dashboard. Altogether, that makes it an incredible marketing opportunity.  But most people have their doubts. After all, why would a professional social network also double as a marketing medium?  The answer lies in LinkedIn’s userbase.  Every second, two new users sign up for LinkedIn. Based on their income, spending habits, and personal data, each of them is worth about $84.  Beyond that, 45% of Link

Why Your Business Should Market on LinkedIn (infographic)

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Why Your Business Should Market on LinkedIn (infographic) LinkedIn is the largest professional network in the world. It’s a popular website for people to find jobs, and it’s even more popular as a place to rub elbows with their coworkers.  But as you’ll see in this  infographic from WebpageFX , LinkedIn is also a place to promote your business.  Whether you run a B2B or B2C company, LinkedIn provides you with the audience and means to create new sales.  You can blog, comment on content, send connection requests, create private messages, and more all from your LinkedIn dashboard. Altogether, that makes it an incredible marketing opportunity.  But most people have their doubts. After all, why would a professional social network also double as a marketing medium?  The answer lies in LinkedIn’s userbase.  Every second, two new users sign up for LinkedIn. Based on their income, spending habits, and personal data, each of them is worth about $84.  Beyond that, 45% of LinkedIn users are

Online Automation: How to Use it to Improve your Marketing Channel

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Online Automation: How to Use it to Improve your Marketing Channel To run any vehicle smoothly, it is very important to take care of its engine. In the same way, your marketing channel is similar to that of a well-oiled engine that would let you run your digital or online business well. No doubt, there are many others components present within an engine that work together to help things run efficiently. The same goes with your marketing channel too. If one component does not happen to work well, it will spoil the whole flow and that is where a marketing automation comes into play. Marketing automation will make sure that all the components are working properly in order to create a fine marketing channel. So now, let us have a look on how does marketing automation work: Knowledge about your leads: A major delusion with online or marketing automation is that people assume it to be similar to that of an email marketing. Though email marketing is often used, but online or mark

Online Automation: How to Use it to Improve your Marketing Channel

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Online Automation: How to Use it to Improve your Marketing Channel To run any vehicle smoothly, it is very important to take care of its engine. In the same way, your marketing channel is similar to that of a well-oiled engine that would let you run your digital or online business well. No doubt, there are many others components present within an engine that work together to help things run efficiently. The same goes with your marketing channel too. If one component does not happen to work well, it will spoil the whole flow and that is where a marketing automation comes into play. Marketing automation will make sure that all the components are working properly in order to create a fine marketing channel. So now, let us have a look on how does marketing automation work: Knowledge about your leads: A major delusion with online or marketing automation is that people assume it to be similar to that of an email marketing. Though email marketing is often used, but online or marketi

Instagram Stories vs. Snapchat Stories (infographic)

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Instagram Stories vs. Snapchat Stories (infographic) The battle for the attention of social media audiences is heating up, with Instagram and Snapchat both rolling out new features in an effort to deliver the coup de grĂ¢ce to the other and emerge as the dominant social platform for sharing photos and videos. Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences—teenagers and millennials, in particular—by providing a way to share raw “in-the-moment” content which disappears after 24 hours. With the launch of Instagram Stories, however, the Facebook-owned app is now encroaching on Snapchat’s territory (and making a play for its users) by offering its own version of Snapchat’s ephemeral, off-the-cuff content. Instagram’s new feature raises a number of important questions for marketing professionals, chief among them: Is Instagram Stories or Snapchat

Build Your Business With Google+ Communities - #infographic

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Build Your Business With Google+ Communities - #infographic According to  Miernicki 's 2015 data, Google+ has over 2.5 billion users worldwide,  300 million * of which are active as of October 2013. This network specializes in displaying relevant content to people with similar interests, bringing them together in one place. Not only is this network optimized for better search results, it also showcases  innovative ads  that target specific users according to their needs and preferences. One of Google Plus’s special features, Google+ Communities, lets people share and discuss their common passions publicly and privately, allowing people to expand their connections. Some business professionals consider this an avenue to interact with their customers in order to optimize their brands. This infographic from  SlideGenius.com  shows you how Google+ communities’ effectiveness influences both startups and established businesses, how this social platform encourages customer

10 Terrific Workplace Incentives - #infographic

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10 Terrific Workplace Incentives - #infographic More and more companies are discovering that holding on to their best employees takes more than just paying them a living wage and providing them with basic health care. The bare minimum just isn’t good enough anymore. People who care about more than just the “basics" often need something extra to convince them not to explore greener pastures—which is why many companies use enticing bonus "perks" to attract those people and convince them to stay. Some of the larger companies like Google and Dropbox offer truly exceptional incentives which go beyond free coffee —things like free food and fully stocked game rooms. But employee perks don’t have to be quite so extravagant to attract top talent. Sometimes it only takes a little bit of effort to show that you care about your team’s happiness and well-being. This could mean allowing employees to work remotely and set their own schedules, or it could mean taking a personal in

How To Get Online Campaigns Tracking Right

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How To Get Online Campaigns Tracking Right Campaign tracking is an essential component of any serious online marketing strategy. After all, it is only through tracking that you can measure your important growth metrics and understand your ROI, optimize campaigns to achieve the best possible results as well as end campaigns that are failing to generate sufficient returns. Modern tools like  Google Analytics  and Adobe Analytics have made this easier, but you would still be surprised how many small to medium-sized businesses either fail to pay enough attention to their campaigns, or fail to monitor certain important traffic sources. Here, we take a look at ways to get your online campaigns tracking properly. 1. Link Google AdWords and Analytics Accounts The most popular web analytics tool available is Google Analytics, which is currently used by more than two-thirds of the 10,000 most popular websites on the internet. One of the most important tools the service provides is its t

10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic)

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10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic) It's without a doubt that Facebook is a monster when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion. This makes it easily the most widely used social networking site in the world. With such success and popularity that Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stolen and used against them. The infographic below by the guys over at  TopTenSelect  illustrates the top  10 ways that hackers use to get into your Facebook accounts  and cause absolute havoc! The graphic also shows you just how you can combat these low life crooks by making your accounts extra secure. You can find all this valuable information at the bottom of the graph

10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic)

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10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic) It's without a doubt that Facebook is a monster when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion. This makes it easily the most widely used social networking site in the world. With such success and popularity that Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stolen and used against them. The infographic below by the guys over at  TopTenSelect  illustrates the top  10 ways that hackers use to get into your Facebook accounts  and cause absolute havoc! The graphic also shows you just how you can combat these low life crooks by making your accounts extra secure. You can find all this valuable information at the bottom of the graphic u