This Facebook Ad Targeting Guide Will Help You Save Money With Better Targeting (infographic)

This Facebook Ad Targeting Guide Will Help You Save Money With Better Targeting (infographic)



This Facebook ad targeting guide created by the Facebook advertising agency AdvertiseMint gives advertisers a quick and easy glimpse of Facebook’s 850 ad targeting options—yes, that 850 ways to target high-interest individuals likely to convert.

The infographic-guide is segmented into the main categories demographics, connections, interests, custom audiences, and behaviors, with numerous highly-detailed subcategories.

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Click here to View/Download the PDF version.

Understanding Facebook’s ad targeting options gives advertisers a huge advantage over their competitors: by creating a more detailed profile of their target audience from the 850 ad targeting options Facebook offers, they will reach a relevant audience likely to respond to their ads. This allows advertisers to save money by spending less on CPCs and CPMs and gaining more from conversions.